Forget about the random commercial canvassing that wastes your time and energy. Digitalization is on a steady rise and increasingly discredits intrusive prospecting techniques. Make way for the delivery of ultra-qualified prospects ready to be directly converted by your sales department! How do you do it? It’s very simple, thanks to the latest advanced digital marketing techniques available!
To begin with, what is Lead Generation?
“LeadGen is the set of actions performed by a company’s marketing and sales teams to retrieve leads, in other words, to retrieve contacts that can be turned into sales opportunities.” Source : invox.fr In other words, this process aims to implement a…
The announcement was a bombshell in the online advertising industry: Google will gradually remove third-party cookies from its Chrome browser, just as Apple and Mozilla have recently been able to do with their respective browsers. The question then arises: what will be left of the current digitally enabled ad targeting? Has it just signed its death warrant and, at the same time, the beginning of the end of highly qualified targeting on the Internet?
1. What is a third party cookie?
The cookie is an extremely important tool in digital marketing. It is a whole set of information collected about a user and stored on his device…
The HORECA sector is evolving extremely fast in the Grand Duchy. According to the government, 250 new restaurants and hotels open every year in the country. However, competition is fierce and more than 230 bankruptcies are declared each year in the sector.
Therefore, how can you shine and make your restaurant a successful project? Here are 5 steps to improve the turnover of your restaurant in Luxembourg.
1. The website: your virtual showcase
Having a website is an almost indispensable first step to ensure the visibility of your restaurant in 2020. A study by MGH indicates that 77% of restaurant customers visit a restaurant’s website before…
What do several successful Luxembourg restaurants like the Charles, the Snooze, and the Paname have in common? Their notoriety among a young and local target group! A notoriety directly linked to a particularly well worked out local brand image which has enabled them to build a loyal base of fans and unconditional customers who are growing every day. How do you make sure that this is also the case for you? Here are the 5 essential points you need to know to develop your brand locally in Luxembourg in 2020 and totally change the outcome of your business!
1. The right branding attracts the right customers
Why do…
And your two saviors are the HTTPS protocol and the SSL certificate! Their absence on your site will heavily impact your business in 2020, if it hasn’t already been the case… In order to avoid an unnecessary and dangerous descent into hell from which you will find it difficult to recover, let’s discover together step by step why and how to remedy it efficiently.
What is the HTTPS protocol?
Progressively deployed since the beginning of 2010, the Hypertext Transfer Protocol Secure (HTTPS) is a secure evolution of the http computer language, a communication protocol used by all websites on the World Wide Web (www). Thanks…
The tools to implement your digital marketing strategy are constantly evolving. A regular monitoring allows you to stay abreast of all these innovations. What are the digital trends that will make the year 2020? Let’s discover together the 7 digital marketing levers not to be missed this year!
1. Search Engine Optimization, a constantly evolving visibility vector
Every day, more than 3.5 billion searches are made on Google, underlining its crucial importance when defining the digital marketing strategy of businesses.
It’s a key issue for your company because its visibility depends on it. Having a website is no longer enough…
