It is entirely natural to use different research tools and metrics before launching a product than after the launch. In our series about startups and lean product development, we have learned about validation and creating prototypes. …

This article is the second part of our article about the different types of prototypes used during product validation. If you haven’t read the first part, we suggest you start with that. Imitation prototypes Concierge experiment The prototypes mentioned in part one looked to answer whether we could market our product. The concierge experiment…

Startups are inherently facing a lot of uncertainty. No wonder 90% of them fail. Out of those ninety per cent, 42% fail because they are providing a solution for which there is no market need. But how can we avoid this? The best way is to try and reduce the…

Every idea, product development or business plan is accompanied by a vision. For IKEA, their vision was “to offer a wide range of well-designed, functional home furnishing products at prices so low, that as many people as possible will be able to afford them”. In the case of Prezi, a…

In the previous articles the series, we took a look at how validate the core problem of our startup. We also saw how to test if our proposed solution solves the problem or if our product delivers the solution. With this article, we have arrived at the last stage of…

Let’s start with a public service announcement: if by any chance you found this article without knowing its priors, then you should read my previous articles. I’m dissecting the four stages of lean product development. …

Those of you, who did not read my previous article, should know that we are building a product. Well, a hypothetical one, to illustrate the different stages of lean product development. This product is a gadget equipped with different sensors mounted on micromobility devices, like a bicycle, an e-scooter or…

In my college years, I frequently asked myself: why do we need to study so much theory. Why isn’t there more practical learning? …

“Do not try to build the perfect product!” — is advice I frequently give to clients. Feel free to launch a product with bugs, and do not worry if it is missing features. Before you hang me, hear me out. I recently had lunch with an acquaintance. Let’s call him…