How to Use Personas in Product Development?You’ve likely heard the term user persona before, primarily if you’ve worked in marketing or user experience design. Personas are about…Feb 14, 2022Feb 14, 2022
How to Measure the Success of Your Startup?It is entirely natural to use different research tools and metrics before launching a product than after the launch. In our series about…Jan 14, 2022Jan 14, 2022
11 Ways to Build an MVP II.This article is the second part of our article about the different types of prototypes used during product validation. If you haven’t read…Nov 22, 2021Nov 22, 2021
11 Ways to Build an MVP I.Startups are inherently facing a lot of uncertainty. No wonder 90% of them fail. Out of those ninety per cent, 42% fail because they are…Oct 18, 2021Oct 18, 2021
What are hypotheses in product development?Every idea, product development or business plan is accompanied by a vision. For IKEA, their vision was “to offer a wide range of…Jun 14, 2021Jun 14, 2021
The Lean Product Process: #4 Achieving Product-Market FitAt the last stage of the lean product development process you are going to prove that your business model will be sustainable.May 10, 2021May 10, 2021
The Lean Product Process: #3 Creating Your PrototypeThis article will help you prove that your product efficiently delivers your already validated solution.Apr 29, 2021Apr 29, 2021
The Lean Product Process: #2 Formulating Your Value PropositionThose of you, who did not read my previous article, should know that we are building a product. Well, a hypothetical one, to illustrate the…Mar 17, 2021Mar 17, 2021
The Lean Product Process: #1 Understanding Your CustomersIn my college years, I frequently asked myself: why do we need to study so much theory. Why isn’t there more practical learning? Although I…Mar 5, 2021Mar 5, 2021
Don’t try to build the perfect product!“Do not try to build the perfect product!” — is advice I frequently give to clients. Feel free to launch a product with bugs, and do not…Jul 14, 2020Jul 14, 2020
