Meet Superplastic, a global entertainment and product brand, and one of the latest additions to the WAGMI Ventures portfolio
Superplastic is a global entertainment and product brand, and one of the latest additions to the WAGMI Ventures portfolio.
HQ: Burlington, Vermont
Co-founders: Paul Budnitz
Superplastic’s Offering: Superplastic owns the next multi-billion-dollar character-based IP brand that lives on social media and pops up everywhere through partnerships with celebrities, iconic brands, and gaming platforms. Every Superplastic NFT gives users access and utility within our rapidly evolving story. Superplastic NFTs are released in episodes, and every episode is connected, starring Janky, Guggimon, Dayzee, and the rest of the Superplastic cast.
Superplastic products and entertainment are deeply rooted in pop-culture communities with millions of fans worldwide. In addition, Superplastic’s propriety animation tech stack allows them to capitalize on pop-culture trends as they happen, fueling their growth on social media. The Company has already built millions of followers across Instagram (Janky at 1M+, Guggimon at 1.5M+) and TikTok, sold millions in NFTs, and built up a thriving Discord community around a group of fashion-forward cartoon characters.
It’s Disney + Marvel + Supreme combined with web3 as a catalyst.
They have an official partnership with Fortnite for their IP-based characters to be in Season 7, and more tier 1 partnerships are lined up. Additionally, they’ve created a character universe flywheel that includes multiple revenue lines all firing at once (products (their toy and apparel drops sell out in minutes), experiential retail (NYC and LA), music (album drop in 2023), entertainment (TV show with Amazon), licensing, social media, etc.).
Fundamentally, Superplastic is an IP company, and long-term revenue comes from many different channels, such as entertainment, music, licensing, product, partnership, and way more.
Why we’re betting on it: Superplastic has grown revenue 300% + YoY (from $6m in 2021 to $24M+ this year, and $40M+ in 2023), with another 2x expected in 2023. In addition, Superplastic has garnered a large and engaged following; 60% of the following audience is between 18 and 34, with 8% average engagement on Twitter and TikTok and 4.5% average engagement on Instagram.
The Company’s reach in partnering with celebrities and iconic brands is evident through their 100+ top-tier partnerships with stars such as Tommy Hilfiger, Steve Aoki, and Post Malone attracting new fans, as well as having sold NFTs with Gucci, Paris Hilton, Aminoca, and Christies.
Moreover, the Company’s CEO and Co-founder is Paul Budnitz, a serial entrepreneur, programmer, designer, filmmaker, and author. Paul is recognized as one of the top character designers in the world. Paul has the Company set up for success with a healthy balance sheet ($25M+ in cash), and this additional raise is used to fuel their already explosive growth in TV, live music, web3, and experiential — all coming in 2023.
WAGMI Ventures Team
