Agency Owner Life — January

Couch to Half Marathon in 31 days ?

I am sure we are all bored with the ‘stop procrastinating’ and ‘New Year/NewYou’ post on one or another, if not all, social platforms.

For sure, at least 80% of us are now on some kind of fitness plan, diet or resolution as we fight trying to keep everything in balance…. Work, family, loved ones and most importantly ourselves.

In the agency world, most founders and MD’s suffer from the post-October, November, December onslaught of awards, drinks events, industry all-nighters (well very late at least) and that’s not mentioning its the agency business peak period and all the pitches out there.

As you would predict, the hardcore of us are now on T-total Jan, or in rehab.

Spare a thought for me, who thought it would be a clever idea, after a fitness spurt through the summer, in order to try to beat this years pre-Xmas attack on my liver by setting a long-term goal of running a half on Valentines Day in Verona. Being clever I paid for it all — the trip, the hotel and entry fee fully in advance (yes… I know!).

So I found myself on my first day back to work with 31 days to run a half marathon. YES 31 Days! I found an App called Couch to 10k, but not couch to 1/2 marathon in 5 weeks.

I’m on day 9 of back to back runs, and combined with no booze since New Years, I am happy to report that I can now run 5 of the 13 miles so I’m feeling on track, for at least a sub 3-hour half. Maybe I’ll earn more respect if I dress up as a superhero. In better days, I actually got over-taken by Scooby-Doo in a race to the line.

To make it worse, the BIMA / Cact.us Ski Trip is happening the last weekend of January, which really is NOT going to help.

There is a serious piece of advice here.

The best Agency owners stay fit all year round. At my peak I was there running 25–50 miles a week. It keeps us sane, counters the catch up drinks, breakfasts, lunches and dinners. It gives us time to clear our minds and also it’s great networking when you join certain groups for business people.

My PA used to book gym time as meeting time in my diary. That’s the right approach. As agency owners we work 80+ hour weeks squeezing in all those breakfasts, lunches and dinners on top of everything. We don’t need to feel guilty or justify the 5 hours a week that we need to get to the gym. Get a PT, book in those meetings with him/her. Ignore all the advice, and go t-total till Feb every year. It helps slow down the habitual drinking till much later in the year.

Finally, let me know if you want to build that app for me :-)