Image for post
Image for post
https://unsplash.com/photos/o6elTKWZ5bI

They say the power of persuasion is perhaps mankind’s biggest superpower. Nothing gives a business more joy than observing their customers act on a seed of thought planted by them. And as UX designers, we use the power of persuasive design on a day-to-day basis.

A Psychology-first Approach

Human psychology is full of complexities. Every individual differs from another. We all have unique ways of thinking and individual choices vary. So how do designers develop a common strategy for all prospective users?

Despite these differences in perception when individuals come together as a group, they do so due to the traits they share in common.UX designers need to be able to identify these common traits. …


A woman is showing something on a website to another woman
A woman is showing something on a website to another woman
https://unsplash.com/photos/7okkFhxrxNw

Taking cognizance of the changed scenario

Way back in the late twentieth century, the internet was supposed to be a place for technology enthusiasts only. The situation has seen a sharp change since then. Over the first two decades of the new millennium, common people started using the internet for their day-to-day requirements. Consequently, the internet ceased to be a domain for the highly tech-savvy computer geeks only. The explosion in the use of the internet for all practical purposes has taken the world by storm. Everybody from an ordinary layman to the buffoons of today’s digital era uses the internet as a routine affair. Given this scenario, web accessibility assumes an even greater significance these days. Web accessibility demands that the internet be available to all types of users, irrespective of the impairments they might have. …


Image for post
Image for post
https://unsplash.com/photos/0VGG7cqTwCo

The human mind is susceptible to persuasion. The process of influencing human behavior by coaxing and urging is an age-old business technique. It is a strategy to lure common people towards the products and services offered by the business people. With the present surge in consumerism, it has become all the more relevant to influence and thereby attract people’s minds so that they can be persuaded to become subscribers for the products/services on offer.

UX design is a unique field of the modern digital era. Through UX design, businesses can reach out to their core customer base without much trouble. Amid the present fierce competition among the business entities to grab a fair share of the market, the indispensability of customer persuasion has assumed greater significance. UX designers worldwide have resorted to using persuasive design as a potent tool to attract customers to use the product/services of the business provider for which they are working. …


Image for post
Image for post

Understanding ethnography

Before discussing the need to embrace ethnography in UX, it is appropriate to understand what ethnography is all about. The word ethnography had its origin in 18th-century anthropology, where researchers used to make a systematic study of the people and their culture in their natural habitat. The study so conducted was observed by the researchers from the POV of the subject. Thus, Ethnography can be simply defined as a study of people and culture through direct observation of users in their natural environment. The significance of ethnographic research in the field of UX design is of utmost importance. …


Image for post
Image for post
https://unsplash.com/photos/WCAzh9gI5UU

WHAT CONSTITUTES A MICRO-MOMENT?

Necessity is the mother of all inventions. In a constantly evolving marketplace, customers are flooded with numerous choices of brands. To get the desired customer attention, all these brands fiercely compete with each other to grab and increase their fair share in the market. The emergence of UX design only enhanced the capabilities of all these brands to turn and retain the customers’ attention towards their products and services. With the help of a craftily created UX design, the makers of such brands ensure increased customer attention. …


Image for post
Image for post
https://pixabay.com/users/plushdesignstudio-7369896/

What is Minimalism?

The term ‘Elegantly Simplified’ can be used to describe the core idea of what is called Minimalism. It is a style, or rather, a method that can be effectively used in diverse fields of human activity. In the case of the various spheres of visual arts, minimalism is considered as a simple yet meaningful approach to convey the intended message as concisely as possible. In the field of UX design, the methodology of minimalism is even more significant because UX design interacts with a very wide range of users. …


As you suffer from the effects of self-doubt in spite of possessing the required knowledge, and expertise to execute your job well within the standard parameters, you fail to credit your accomplishment.

Image for post
Image for post
Photo by Vince Fleming on Unsplash

WHAT IS IMPOSTER SYNDROME

It has often been seen that individuals fail to give due credit to their performances. They tend to attribute their success to their good fortune, destiny, chance, and any other factor under the sun. It is a psychological phenomenon where people belittle their achievements. It’s a perception where skilful professionals suffer a paranoid mindset of being unable to relate their success to their abilities. …


Image for post
Image for post
Photo by KAL VISUALS on Unsplash

Life is a combination of ups and downs, happiness and sorrow, a struggle for existence, survival, and prosperity. The birth of our very own universe has not been a bed of roses. From the very beginning of time, the human race has relentlessly strived to be alive. Nothing could be achieved easily. The harshness of the nature surrounding us, the wild, fierce animals, all made it difficult for us to exist, to survive. However, being the most intelligent species on the earth, the human race endured triumphantly for centuries in this harsh, cruel world amongst all adversaries. As scientist Charles Darwin rightly pointed out, “there is an intense battle for existence and survival among all the living beings of the world.” However, all cannot withstand this fierce battle and only the fittest can survive. …


Image for post
Image for post
Photo by @plqml | @feliperizo.co on Unsplash

Rains are the much-needed respite from the sweltering summer heat and, we all love the first drops of rain. However, not many of us are fond of the rainy season. The dark, gloomy weather makes us bleak and lethargic.

Our work output is directly proportional to the environment in which we are working. The monsoon often acts as a wet blanket (pun intended!) on our mood, preventing us from operating diligently, and therefore hampers our productivity. Incessant pouring, a cloudy, semi-dark atmosphere makes your surrounding dismal. The melancholic weather bothers your mind, making you feel downbeat and desolate. As a result, your performance at work goes down. …


Image for post
Image for post
UX Audit in Action. This photo is taken by Lubos Volkov (https://www.instagram.com/lubosvolkov/)

How to go about a UX audit?

You need to engage experts to go for a UX audit. These experts approach methodically to find out the root cause of the difficulties users experienced while interacting with your website. At the conclusion of the UX audit, you will get to know about the necessary actions that are to be taken based upon the result of such UX audit.

There are many facets of a UX audit. We start with the basics first. It has often been seen that due to flaws in the location of buttons, a user can feel greatly inconvenienced. For example, observe the images below:

About

Team Codesign

We at Team CoDesign help you get started with your ideas. We ideate your ideas through extensive research and various exercises. Team of UX/UI Designers.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store