Integrated Marketing Communication
The term Integrated Marketing Communication (IMC) is an approach to achieve the targets or goals of a specific marketing campaign, wherein there is a need of well coordination and use of promotions. Integrated Marketing Communications be aware of the value of inclusive plan that evaluates the strategic roles of a variety of communication disciples advertising, public relations, personal selling, and sales promotions. These all are combined with clarity and a consistent approach to maximize impact. The organization need to promote their brands to their end-users to outsource their competitors for giving them challenges and also maintaining themselves for the long run. By promoting the brands the integrated marketing communications can be controlled, such as:
- By advertising
- By sales promotions
- By public relations
- By direct marketing
- By personal selling
- By social media
The Integrated Marketing Communications can be understated by:
- The Foundation where detailed analyses of both the product and markets are done.
- The Corporate Culture where the products and services must keep in line with the work culture of the organization.
- The Brand Focus where the goal is to represent the corporate identity as a reputed brand.
- The Customer Experience where the marketers focus on customers feedbacks and meet with the customers’ expectations.
- The Communication Tools where a specific brand is promoted with advertisings, direct selling’s, promoting through social media, and so on.
- The Integrated Tools where an organization keeps periodic check to the feedbacks and reviews.
In other words, the Integrated Marketing Communications is considered as a consistent brand messaging in both traditional and non-traditional marketing channels. The Teami School of new Bangalore provisions for all the marketing requirements united to deliver careful coordination’s to the customers. Teami School avails an incorporated advertising tools, avenues, functions, and sources into a program that capitalizes on the impact on customers and ensures their faith and trust in the brand.
