Check out our concept video for lumière!

Besides our very exciting meeting with Kevin Ertell from Sur la Table, we conducted evaluations of lumière in store and shot a…

This week we’re excited to share that we had a very successful meeting with Kevin Ertell, the Senior Vice President of Digital for Sur la Table. The hypotheses that our product concept is build on aligned with the research that they’ve…

Since our last post it’s been a whirlwind of activities to leading up to an interactive prototype of lumiere! We conducted a number of activities to further flesh out lumiere, each of which pushed us to define the concept in a more granular way.

This week our team took a field trip to two home furnishing stores — Room and Board and Crate and Barrel— to think about the two concepts we developed last week in context. Our field trip led us to three conclusions:

1. stores already have good resources in place…