Revolutionary Advancements for the Service Industry
The Internet has changed the way American business is conducted. The United States of America was once the country that produced the most manufactured goods for distribution stateside and throughout the world. Now the economy has changed into a service-oriented economy.
Once upon a time in America, Detroit produced automobiles that were affordable and of good construction. While Lincoln Continentals could not rival Rolls Royce Silver Clouds for luxury, and Ford Thunderbirds weren’t as fast or beautiful as Ferrari Testarossas. American manufacturers produced good quality automobiles for a reasonable price, and then the Japanese began making better and cheaper cars, and the car industry in America began its decline.
The American economy is now a service oriented economy. Businesses should make the most of the opportunity and change with the demands of the people. Thankfully America has produced educated individuals with brilliant, inventive minds who have devised programs simplifying our lives and making our business practices better.
Service businesses are dependent on repeat business and the time frame for the next visit is much shorter than the time frame of seven years that car buyers usually wait to purchase another product. Your local restaurant needs you as a repeat customer, and your experience there is important. If the owner of the restaurant or wait person knows your name and favorite drink, you feel that you want to support this business. Call the restaurant for a reservation and if they acknowledge you as a valuable customer, then this is good for their business.
Businesses must change to function in a changing economy. One great example of this is the beauty parlor of the 1960s, at that time it was the domain of middle-aged women who wanted their hair styled. Since the 1960s, the parlor has changed dramatically. It has evolved with the times and offered services not only to women but now to men as well. The revolution continued with additional services: pedicures and manicures, fingernail painting, hair dyeing, depilation of unwanted hair, massages and even exercise regimes. This cornucopia of service offerings presents a daunting responsibility for staff at the new beauty spa. A single receptionist can be overburdened with responsibilities. Clients at beauty parlors always had their favorite stylist, and so too at the spa, there is a multitude of services and service people to perform individual duties. It is not enough to have a client base for a business to succeed, but that base must be handled in a prompt, courteous manner that is difficult in a confusing stress-filled situation.
Help has arrived in the form of the Salon and Spa online appointment book. This is the revolution, and the system works. With its complex memory, it can formulate what service person is preferred, services required, favorite times, even birthdays and names of children and pets can be stored for the personal touch between receptionist and client. When the person enters the premises, they sign in and again the system simplifies the requests from the client and a contact system begins between technician and customer. Waiting has always been a necessity at a beauty parlor/spa, but the effective handling of this situation is an absolute necessity; some have problems waiting while others almost enjoy it. But the real deal about this system is that the client can be contacted by email for their next appointment or advised about special sales and programs. It’s a revolution!
