Team WNiPinWhat's New in PublishingThe engagement metrics publishers are using to grow traffic, subscription and ad revenueThe Post and Courier of Charleston, South Carolina grew its digital subscriptions by 250% (from 1,700 to 6,000) between 2017 to 2019…Feb 29, 2020Feb 29, 2020
Team WNiPinWhat's New in PublishingWhy local news outlets struggle with digital subscriptionsComparing the economic health of national news outlets to their local counterparts almost feels like you’re comparing two entirely…Feb 29, 2020Feb 29, 2020
Team WNiPinWhat's New in Publishing“A long-overdue technological shift toward online privacy”: Firefox encrypts domain names.Mozilla’s Firefox browser has begun to encrypt domain names by default.Feb 29, 2020Feb 29, 2020
Team WNiPinWhat's New in PublishingWhy brand extensions are a great starting point for publishers interested in eCommerceIn developing eCommerce strategies, it makes strategic sense for publishers to identify propositions which build on their existing…Feb 29, 2020Feb 29, 2020
Team WNiPinWhat's New in PublishingProgrammatic accounts for 85% of US digital ad spending: IABData growth leads to higher programmatic investment, enabling automated buyingFeb 29, 2020Feb 29, 2020
Team WNiPinWhat's New in PublishingMobile web traffic has increased by an “astounding” 30.6%“Traffic to the top 100 sites globally reached 223B monthly visits in 2019,” according to Similarweb’s 2020 Digital Trends report.Feb 29, 2020Feb 29, 2020
Team WNiPinWhat's New in Publishing“Bullish about the bundle”: The Information and Bloomberg trial year-long joint subscriptionPowerhouse business and tech publishers The Information and Bloomberg Media have come together to offer a joint subscription to both…Feb 29, 2020Feb 29, 2020
Team WNiPinWhat's New in Publishing5 digital subscription trends for publishers, in chartsFor many publishers, a key priority for the year ahead involves growing revenues from readers. This is nothing new. In recent years, the…Feb 29, 2020Feb 29, 2020
Team WNiPinWhat's New in Publishing“Users who visit three times a week are 8x more likely to subscribe”: Lessons in building…People who read 10 times a month are 50% less likely to churn, according to research by Twipe. The company, which specializes in products…Feb 29, 2020Feb 29, 2020
Team WNiPinWhat's New in Publishing“The biggest change to News Feed since 2013”: Facebook is making it easy to bypass its algorithmNot everyone is a fan of the Facebook News Feed algorithm.Feb 29, 2020Feb 29, 2020