# Google Charging iOS Users More for Premium YouTube
## Yeahhhhh, riiiigggtttt
Google, wake up. Your protest over Apple’s 30% take is going to backfire on you.
Here’s what’s going to happen.
- iOS users won’t blame Apple
- iOS users will blame Google
- iOS users won’t pay for YouTube Red (*Premium YouTube*)
- Google will end up taking another hit to its brand.
Another bad move *Google*. Your actions will only increase user animosity and oh yeah, help that ad blocking usage climb.
Hate to be the stakeholders signing off on this during the next quarterly.
[Update] And the backlash against YouTube and Google appears in mass in the Ars Technica comments:
[Update 2] The Fallout Continues:
[ESPN pulls content from YouTube](http://techcrunch.com/2015/10/23/youtube-red-creators/)
Alphabet might want to bring the hammer down on the horrible mess that this is becoming.