# Google Charging iOS Users More for Premium YouTube

## Yeahhhhh, riiiigggtttt

Google, wake up. Your protest over Apple’s 30% take is going to backfire on you.

Here’s what’s going to happen.

  • iOS users won’t blame Apple
  • iOS users will blame Google
  • iOS users won’t pay for YouTube Red (*Premium YouTube*)
  • Google will end up taking another hit to its brand.

Another bad move *Google*. Your actions will only increase user animosity and oh yeah, help that ad blocking usage climb.

Hate to be the stakeholders signing off on this during the next quarterly.

[Update] And the backlash against YouTube and Google appears in mass in the Ars Technica comments:

[Ars Technica Comments]( http://arstechnica.com/gadgets/2015/10/youtube-red-offers-premium-youtube-for-9-99-a-month-12-99-for-ios-users/?comments=1 )

[Update 2] The Fallout Continues:

[ESPN pulls content from YouTube](http://techcrunch.com/2015/10/23/youtube-red-creators/)

Alphabet might want to bring the hammer down on the horrible mess that this is becoming.

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