Important: 2017 Powerful Social Media and Influencer Marketing Stats and Facts

“Social media influencer marketing has exploded in popularity in just a few years. People are turning to influencers on social media for advice more than ever, and today, it is the influencers who have the true reach and and trust. With that in mind, it doesn’t come as a surprise that 86% of marketers have used influencer marketing in the last year, nor that influencer marketing budgets skyrocketing.”

Here are the important stats and facts for a solid growth campaign.

  • 96% of the people that discuss brands online do not follow those brands’ owned profiles.
  • Visual content is more than 40 times more likely to get shared on social media than other types of content.
  • There were over 4.4 million videos uploaded directly to Facebook in February 2016, generating over 199 billion views.
  • 71 percent of marketers believe that an ongoing partnership with an influencer is most effective in influencer marketing.
  • Nearly 40 percent of Twitter users report having made a purchase as a direct result of a Tweet from an influencer.
  • 70 percent of internet users report that they want to learn about a product through content before traditional advertising.
  • Extending the brand’s community is the driving motivation for influencer marketing, according to 55 percent of communication professionals.
  • 55 percent of marketers say the driving motivation of influencer marketing is to reach new audiences.

The Do’s And Dont’s of Influencer Marketing

“If you’re looking for an effective way to quickly gain exposure for your brand or a specific campaign on social media, influencer marketing is a solid way to go.

But before you run off to put together your next campaign, give my list of influencer marketing do’s and dont’s a read to help keep you on the right track.”

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How to Run a Micro-Influencer Campaign

“If you’re thinking of running an influencer marketing campaign, it can be a little daunting:

  • How to do I discover the right influencers?
  • What’s the best way to reach out to influencers?
  • What does success look like?

We’d love to help you answer these questions and more…

Here’s a step-by-step guide to help you run a social media influencer marketing campaign.”

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How To Find The Right Instagram Influencer For Powerful Instagram Influencer Marketing

Instagram influencers are experts at marketing on this image-based platform. Whether they are doing Instagram influencer marketing for their personal brand, their products, or a corporate brand, they have massive followings who find their posts engaging and eagerly consume their content on a daily basis.

The question is: how do you find the right Instagram influencer for your brand’s Instagram influencer marketing?

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