Activision Blizzard launched a DOOH (digital out-of-home) ad with fans to the unveiling of Call of Duty Black Ops 4. Today, 16th of may 2018, the campaign with live countdown runs on digital screens at the railway station of Amsterdam, Rotterdam, Arnhem, Amersfoort, Alkmaar, The Hague, Eindhoven, Utrecht, and Zwolle. TECH53 builds the creative.
Where does knowledge come from? How is AI knowledge different from human knowledge — or is it? How is AI changing humanity’s experience of the world? In the new Symbiosis video “AI the Catalyst,” Sizmek’s Chief Visionary Nikos Acuña takes us on a whirlwind tour of the very nature of knowledge, and how AI is the catalyst to next-level human knowledge. Here are some thoughts that expand upon the ideas Nikos captures in “AI the Catalyst.”
Measuring brand health has traditionally been a strictly qualitative endeavor. Researchers conduct surveys and focus groups, to parse together how the public is affected by a message, or a product, or a brand overall. While these analysis methods are still crucial (see how research organization Ipsos is benefiting), in the modern age brand health analysis can be a faster, ongoing and often quantitative process. And it can start as early as the inception of your organization– and grow as you do. These KPIs will help you understand how your brand is perceived in the market. Read more
Artificial intelligence: Everyone’s talking about it, but what’s real, what’s coming, and what’s just hype? How does AI work? What does it mean for you and your marketing team?
If you’ve ever wondered about these things, you’ve come to the right place. In short, accessible lessons, Sizmek AI Academy introduces you to the basics behind AI and machine learning, and shows you how it’s already impacting marketing today. Here at Sizmek, we’ve implemented tens of thousands of AI-powered campaigns since 2008, so we’ve learned what’s important in about AI, and what’s not.
Each concise AI Academy lesson builds upon the…
A study conducted by Forrester Consulting on behalf of Sizmek
Research and analysis based on the views of 500+ marketing decision makers from six countries, with a combined ad spend of $1.2 billion.
Read the full Forrester white paper by clicking on the link. Alternatively, we have created a video and one pager on three key themes taken from the full paper, which you will find below. Read more