Dear Trackbuddies,
As I sit down to share the story of Trackbudi’s inception, I’m reminded of the transformative journey that led to the creation of this product. It all began with my love of online shopping.
I’ve always taken joy in scrolling through social pages and websites, placing orders whenever anything interesting catches my eyes. There was nothing quite like the excitement of getting a call that my package was on its way. However, amid the thrill of acquiring new items, I began to face a daunting issue. With numerous weekly orders, I struggled to keep track of them all.
There were instances where I’d forget about an order I hadn’t received until days later, prompting me to send anxious messages to vendors for updates. The tales of delays from dispatch riders and logistics companies became a common refrain. The uncertainties of when I would receive my packages made the process unbearable, sometimes, resulting in a fractured relationship between the vendor and myself, as I would swear never to shop from someone who handles logistics in such a disorganized manner.
Then, the realization struck hard — there was a problem in the e-commerce to logistics pipeline, and I was one of the millions of people experiencing the consequences. There was no structure designed to support small commerce businesses, that allows them focus solely on creating new markets and scaling operations. For e-commerce entrepreneurs, dealing with these inefficiencies in the logistics chain, would severely impact growth in the long run.
The idea for Trackbudi took root during these moments of contemplation. Yet, at that stage, it was more of a concept than a calling. Did I want to dive into the complexities of founding a startup? The answer was unclear. The market offered no existing solution matching the vision forming in my mind, and I believed a product like this would help millions of vendors.
Then came 2023, a year that marked a turning point. A casual conversation with a friend who would later become my Co-Founder became the catalyst for what Trackbudi would become. We decided it was worth developing, but knew we had to validate the idea, so without hesitation, we embarked on a journey of gathering feedback, learning, and refining our vision. The initial concept underwent a pivot a month into development, and Trackbudi began to take shape. Now, the mission was clear — to solve the e-commerce to logistics puzzle for all stakeholders — vendors, logistics companies, and consumers alike.
Today, as I reflect on my journey from shopping online, to the creation of Trackbudi, I see a product fueled by passion, determination, and a genuine desire to create value and make a difference. Our goal is not just to provide a solution, but to infuse heart into every aspect of the e-commerce and logistics experience for our users.
Trackbudi is more than a platform; it’s a commitment to efficiency, transparency, and user empowerment. It’s about giving vendors the tools they need to thrive, offering logistics companies a seamless process, and providing consumers with the peace of mind they deserve.
Our story is just beginning, and we invite you to join us on this exciting journey. Together, we’re not just revolutionizing e-commerce and logistics; we’re redefining how we connect, shop, and experience the world of online commerce.
Thank you for being part of the Trackbudi story.
Warm regards,
Lola Femi
CEO and Co — Founder, Trackbudi
