Trans Day of Visibility is an annual event dedicated to celebrating Trans and Gender Non-Conforming people globally as well as raising awareness around Gender Identity and what it’s like to be Trans or Gender Non-Conforming.

At ASOS we actively celebrate everyone being who they are right now and in the future

In this post, we’ll touch on some of the initiatives we’ve introduced in Tech and across the business to support our people to be whoever they want to be. …


This ‘day in the life of’ series gives you an insight into what a typical day looks like for our women in Tech at ASOS (hint: there isn’t one) and how they started their careers. Hopefully, you take something inspirational away from it.

This one’s about Hayley who’s a Senior Product Owner in the Conversion team.

My alarm clock goes off…

Around 7.20am, and on most days I’ll get out for a run down by the riverside.

I’m responsible for…

I’m one of around 30 Product Owners at ASOS, all of whom are responsible for different areas of the customer…


This ‘day in the life of’ series gives you an insight into what a typical day looks like for our women in Tech at ASOS (hint: there isn’t one) and how they started their careers. Hopefully, you take something inspirational away from it.

This one’s about Lisa who’s an Engineering Manager in Data Services.

My alarm clock goes off…

At 8am in our lockdown world. The best part of lockdown is the zero commute!

I’m responsible for…

I‘m an Engineering Manager across ASOS’s Advanced Analytics, Enterprise Reporting, Data Lake and External Marketing Feeds teams. I manage 18 Software Engineers, Business…


This ‘Day in the life of’ series gives you an insight into what a typical day looks like for our women in Tech at ASOS (hint: there isn’t one) and how they started their careers. Hopefully, you take something inspirational away from it.

This one’s about Karen, who’s a Lead Product Owner.

My alarm clock goes off…

Around 7am (my alarm is my toddler singing The Wheels on the Bus at the top of his voice. Once you’ve heard it, it’s very difficult to un-hear!)

I’m responsible for…

The product vision and strategy across the ASOS login and registration journeys…


This ‘Day in the life of’ series gives you an insight into what a typical day looks like for our women in Tech at ASOS (hint: there isn’t one) and how they started their careers. Hopefully, you take something inspirational away from it.

This one’s about Sarah, who’s an Associate Platform Engineer.

My alarm clock goes off…

From 8:15am to 8.40am; I have to set one every five minutes because I’m terrible at getting up! Once I’m out of bed, I must test my blood sugar as I have Type One Diabetes as well as some other chronic conditions and…


This ‘day in the life of’ series gives you an insight into what a typical day looks like for our women in Tech at ASOS (hint: there isn’t one) and how they started their careers. Hopefully, you take something inspirational away from it.

This one’s about Sarah P who’s an Application Services Manager —e Commerce.

My alarm clock goes off…

At 5.45am — I don’t tend to do the whole breakfast at home thing, normally I’m not even awake at that time! I jump in the shower and set off at 6.45am.

My commute to work…

Is long! With a…


This ‘Day in the life of’ series gives you an insight into what a typical day looks like for our women in Tech at ASOS (hint: there isn’t one) and how they started their careers. Hopefully, you take something inspirational away from it.

This one’s about Negar, who’s an Agile Delivery Manager

My alarm clock goes off…

At 6.30am.

My commute to work…

I always complain that I never read enough so I use my hour commute as a chance to read. I don’t necessarily read just business stuff, but anything to get me inspired. I’m an Agile Delivery Manager…


This ‘Day in the life of’ series gives you an insight into what a typical day looks like for our women in Tech at ASOS (hint: there isn’t one) and how they started their careers. Hopefully, you take something inspirational away from it.

This one’s about Jenni M who’s a Senior UX / UI Designer.

My alarm clock goes off…

at 7.10am — I snooze it once, so I get out of bed at 7.19am. My mornings are generally very similar. I’ll shower, get breakfast and go. I’m out the door between 8–8.03am. It’s all very precise.

My commute to…


This ‘Day in the life of’ series gives you an insight into what a typical day looks like for our women in Tech at ASOS (hint: there isn’t one) and how they started their careers. Hopefully, you take something inspirational away from it.

This one’s about Lindsay S who’s a Senior Quality Assurance Engineer (QA for short).

My alarm clock goes off…

At 6:45am. I normally get up a bit earlier, but this week I’m recovering from a cold. I have a coffee and get ready.

My commute to work…

I cycle to the station, get another coffee and then…

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