The adoption problem faced by the blockchain industry is entirely self-created and entirely avoidable. There are two primary reasons for the problem:

  1. Poor communications
  2. Lack of user empathy

The poor communications issue can be fixed if every post, announcement and article directed at mainstream users followed three simple rules.

Rule #1: Lead with the benefit, not the technology. Seriously…no one cares about which layer, and algorithm your awesome new blockchain or dapp uses

Rule #2: Skip the jargon. It may sound cool when you write phrases like “proof of work,” or “consensus algorithm,” but here’s what the reader sees “bullshit…blah…

It’s very easy for all of us to judge Clinton and Trump from the sidelines. We so easily overlook that the political arena is very, very messy — it’s a cesspool. In this election, I will happily take a flawed candidate who actually ventured into the arena, got her hands dirty and got some results (example: Children’s Health Insurance Program), over another flawed candidate who has done no public service, but has a lengthy business track record.

The skill-set to succeed in business is totally different from that needed to run the executive branch of the U.S. government. I can’t…

Nik Kalyani

Entrepreneur, co-founder/cto WhenHub, co-founder TryCrypto; co-founder DNN Software; Open Source proponent; Microsoft MVP; tech geek; creative thinker

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