Twitter released “Twitter Engage” this week in an attempt to spark some growth.

Engage is available for everyone but was created specifically for influencers and celebrities to gain insights on their account and followers. Some Engage features include — surfacing the most important follows and mentions from influencers & loyal followers. It outlines your account performance, stats, and audience. Lastly, Twitter Engage reviews all of your videos, GIFs, images, and other Twitter activity, allowing you to efficiently track post-by-post performance and continue the conversation around your content.

Twitter has become extremely crowded & noisy so it appears Twitter Engage is their effort to solve that problem, at least for their valuable users. It will be interesting to see if Engage ends up making any difference in the long run. Only time will tell…

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