In the last two decades, we’ve watched society transform with the evolution of technology and access to information. Transportation, communication, commerce, food, business, education…every industry has evolved more rapidly than ever before.

A generation ago, words like “startup” or “solopreneur” weren’t even part of our vocabulary. The majority of entrepreneurs…


Why would you use YouTube and create a Channel to generate fresh leads for your business? Using video, you can share tips and ideas to build trust, credibility and rapport. It can be much, much faster than traditional SEO. …


I’ve been working as a professional designer for 16 years now. With the help of my team, I design, build and launch an average of 45 sites a year (3–4 per month) along with designing branding collateral, apps, product labels and landing pages.

To get to this point, I’ve seen…


Author Sally Hogshead outlines seven “Fascination triggers” or persuasion strategies in her book, Fascinate. The idea behind the Fascinations is to understand how we humans are wired psychologically: what drives us to take action? …


Most clients come to me with a request to build a new website, revamp their old marketing materials or help design an online program…something like that. While that is the end result, before we can get to that, we have to clarify the strategy and messaging behind the design.

Why…


Social media: is it worth the time and resources to build a “strategy” for your brand? Is it really going to help you sell more or gain more customers?

Not if you approach it using the marketing strategies that have worked for decades.

The standard approach of putting ads in…


In his book, Iconoclast, Gregory Berns outlines three mental barriers that stop most people from achieving the type of success that shapes culture and influences the masses.

Most of us get stopped by:

  • flawed perception (i.e. we have a view about something and won’t change it)
  • fear of failure (i.e…

When you’re presenting something new to someone that’s never met you, the objective is to be interesting enough that they become curious and want to know more.

When you’re doing this online, you have about 1–3 seconds to do this — -and you’re competing with the other tabs they have…


So, you’d buy a PR media list in order to reach a broad audience quickly, market to them and hopefully get more customers, correct?

And you’re probably considering doing that because it’s faster than investing the time and resources in developing your own list. …

Chelsea O'Brien

Designer + brand strategist helping connect people, ideas and audiences https://techdivamedia.com

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