
Google and Samsung Catching up with Apple’s Monetization of Mobile Games
Jul 24, 2017 · 1 min read
Apple is a market dominant in terms of monetizing mobile games. As for the rivals of the company, the likes of Google and Samsung are closing the gap, according to a study of the marketing platform DeltaDNA and mobile analytics. The study was conducted on about 1.4 million North American users of smartphones in June 2017.
The user experience provided by the iPhones in mobile games has been attracting passionate gamers over a decade. It is also clearly observable that iPhone users spend more on games than Android users.
