Know about Internet of Thing & the Opportunity for Digital Marketing

IOT -Internet of Things also known as connected devices is the next logical step in our endeavor to create a connected life.
It is estimated there will be 25 billion devices connected to the Internet, accounting for a market size of $600 billion, by 2019 (source: Based on insights from a BI Intelligence report).
Simply put, ‘Internet of Things’ refers to enabling of devices to connect to each other, transmit, report or act on real-world data from our environment — like temperature, lighting, distance, the presence or absence of people or objects, etc.
IoT will make a significant change in the customer expectations. Customers will still highly value their privacy & data, but they will also look for personalization and predictive marketing. In this way, digital marketers will have to up their game to keep up with these radical changes.
Here are few points that company’s digital marketers should take into account when dealing with IoT:
- Touch Points:
• Evolving Customer Experience:
• Need of a New Measurement Model
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