What are the Effects of Artificial Intelligence in Social Media?

Artificial Intelligence is getting into every sector these days. It’s a good thing though, repetitive work can be decreased and humans can focus more on productivity. And the effects of Artificial Intelligence in Social Media has improved the way how brands are interacting with their followers.

Because of AI coming into the Social Media world, now brands and start-ups can share the content that their followers were looking for. With the power of AI in social media analytics now pages can understand how their followers are interacting and they can improve and customize their content accordingly.

There are many ways Artificial Intelligence is affecting Social Media. Like;

• Chatbots and virtual assistants
  Chatbots and virtual assistants are introduced to decrease human effort. It is also convenient for users.
• Optimizing content for Social sites
  Interviews, headlines, webinars, etc. Artificial Intelligence-based systems are helping marketers to optimize their content. This means, understanding the interests of the audience, the strengths, and weaknesses of other marketers and the various trends on social media.
• Strategies used by marketers
  As there are so many influencers on social media these days. Marketers trust AI to choose the right one for their product.
• Improving user experience
  We all know that user experience has been improved a lot from the past. How twitter is showing its trending tweets, how FB show you ads.
• Change in Algorithms
  Now we see the posts according to our activities on the internet. You see ads of the product you have just searched for. What do you think, how is this happening. Change in the algorithm is a big effect of Artificial Intelligence in Social Media because it has changed the whole concept of content showing to the users.
• Post Scheduling
  With the help of AI social media posting, now we can schedule our post according to the best time for our content. Posting our content at the right time is very important for our posts to reach a larger audience.
• Image Recognition
  Image recognition is used by marketers to determine the behavior of the customer.
• Growth of competitor analysis
  It also gives an idea of various other aspects like sales. It is nearly impossible to analyze such data using traditional methods.

And there are many myths about Artificial Intelligence that people took seriously.