When a company’s service or product is used as a verb in colloquial English, one needs to take very serious notice. Obvious example is Google — the phrase “googling it” is so common. This speaks of the enormous brand and therefore the economic power of the company. Today, I see a lot of people around me saying “Uber it”.

According to Dara Khosrowshahi, Uber’s CEO, the best companies become verbs. As he has stated before “Very few brands become verbs. For Uber to have achieved this shows how we’ve captured imaginations and become an important part of our customers’ lives.”


I love Technology, investing and strategy. My posts try to combine the three. Note: the opinions are my own.

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