Channeling the Power of Partners

Next year is shaping up to be a disruptive year in the partner program world as the impact of digital transformation runs deep within the walls of the sales organization. To thrive in a competitive channel partner landscape in 2016, we firmly believe organizations are being forced to think about and do three fundamental things:

  • adopt a digital-first mindset to rethink the partner experience
  • re-imagine traditional business models and processes, and
  • embrace the connected world.

As a channel marketer, how do you go beyond just offering your partners a way to just submit MDF requests or register a deal, and move toward creating an engaging experience that will capture mindshare and inspire your partners to sell your product or service?

To increase partner engagement in a digital age, channel teams are turning to new cloud-powered platforms like digital partner communities to drive engagement, foster loyalty, crowdsource ideas, enable self-service and improve productivity. Most importantly, digital communities can result in a 43 percent increase in partner sales, according to recent research from Salesforce. However, technology alone won’t solve the myriad of partner relationship management (PRM) challenges you may face as you scale your business.

Download this new guide, Channeling the Power of Partners with Salesforce, to fine-tune your partner program strategy and reimagine the digital partner experience. This comprehensive guide is complete with success stories from clients using Salesforce Community Cloud, as well as tips, how to’s, and best practices based on our 100+ PRM projects to help you build a framework for success with your partner community.

Tags: channel marketing, channel partner engagement, Community Cloud, partner communities, partner experience, PRM, Salesforce


Originally published at blogs.perficient.com on November 13, 2015.

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