8 Unsaturated & Profitable Digital Products to Sell on Etsy in 2024!

Hey there! Thinking about starting an Etsy shop but feeling overwhelmed by all the competition? You might be surprised to learn that there’s still plenty of room for new sellers, especially if you focus on unsaturated digital products.

That’s right, instead of fighting over the same tired mugs and t-shirts, you can carve out your own niche with downloadable goodies that people are actively searching for. In this post, we’ll explore eight trending digital product ideas that are not only in demand but also beginner-friendly. Plus, we’ll sprinkle in some tips and tricks to help you get started on your Etsy journey.

The Myth About Etsy Being Saturated

A lot of people think it’s too late to start selling on Etsy, but that’s simply not true! The Etsy market is constantly evolving, with new trends and niches emerging all the time. The key is to find those hidden pockets of opportunity where there’s less competition but still a high demand.

Think of it like a giant treasure hunt. Everyone’s scrambling over the same shiny gold coins (think generic phone cases), but there are plenty of other valuable things waiting to be discovered (like, say, digital planners for a specific productivity app).

#1 Social Media Planners

With the ever-growing influence of social media influencers, there’s a constant demand for tools that help them manage their content creation. Enter social media planners! These digital templates can be used to schedule posts, track analytics, and brainstorm content ideas.

The Niche Angle: Instead of creating generic social media planners, consider targeting a specific platform or niche. For instance, you could create a planner specifically for Instagram fashion bloggers or a planner for YouTubers in the gaming space.

This niche-down approach allows you to cater to a specific set of needs and potentially stand out from sellers offering generic planners.

Bonus Tip: If you go down the social media planner route, think about complementary products you could offer. Maybe your target audience would also be interested in social media templates, preset captions, or hashtag trackers.

Difficulty Level: 3 out of 5. Basic knowledge of social media platforms and content creation is helpful. You might also need to learn how to use project management or planning tools like Notion to create the templates.

#2 Wedding Checklists

The wedding industry is constantly evolving, with new trends and themes emerging all the time. This presents a great opportunity for creative minds! Wedding checklists are a hot commodity for brides and grooms who want to stay organized and ensure their big day goes smoothly.

The Trend is Your Friend: Stay ahead of the curve by incorporating the latest wedding trends into your checklists. For example, you could create a checklist specifically for eco-friendly weddings or a checklist for destination weddings.

Here’s a Nifty Trick: Wedding checklists are another great example of a product that can be easily expanded. Consider creating complementary products like wedding budget templates, guest seating charts, or even vow renewal checklists.

Difficulty Level: 1 out of 5. Canva is your go-to for this one as well. The key is to focus on creating stylish and functional checklists that cater to different wedding styles.

#3 ReMarkable Digital Planners

The reMarkable tablet is a game-changer for note-takers and to-do list enthusiasts. It’s essentially a digital notepad that lets you write, draw, and erase just like a regular paper notebook. Not surprisingly, there’s a growing demand for digital planners specifically designed for this device.

Here’s the Niche Twist: While some sellers focus on generic digital planners, you can tap into a more targeted market by creating planners specifically for the reMarkable tablet. This allows you to cater to a specific audience and potentially face less competition.

Difficulty Level: 3 out of 5. You’ll need to learn how to use design tools that are compatible with the reMarkable tablet. But remember, the power of niche targeting can outweigh the initial learning curve.

#4 Canva Frames for DIY Projects

SVG (Scalable Vector Graphics) products have been a huge hit on Etsy, and Canva frames are a unique twist on this popular trend.

Canva frames are essentially pre-made shapes and borders that people can use within the Canva design platform. They allow for easy customization with colors, patterns, and text, making them perfect for creating social media graphics, presentations, and other DIY projects.

The Niche Advantage: While there’s a market for general Canva frames, consider focusing on specific design styles or themes. For example, you could create a set of rustic-themed frames for wedding invitations or a collection of minimalist frames for business presentations.

Difficulty Level: 2 out of 5. Canva itself is a user-friendly platform, but creating custom frames requires a bit more design knowledge. Think of it as an extra step beyond creating a basic SVG product. However, the potential for higher profits and a more targeted audience might make the investment in learning worthwhile.

#5 Preschool Printables

There’s a growing movement of parents and educators seeking affordable educational materials. Enter preschool printables! This could be anything from flashcards and coloring pages to counting activities and simple puzzles.

The beauty of this category is that it’s highly scalable. Once you create a winning design, you can crank out variations and build a library of printables that cater to different ages and learning goals. Plus, happy customers tend to become repeat buyers, especially if they find your printables engaging and educational for their little ones.

Here’s a Secret Weapon: Don’t just rely on mockups (those fancy staged product photos). Showcase your printables in real life! Take pictures of them being used by kids, and you’ll instantly stand out from sellers who only rely on digital presentations.

Difficulty Level: 1 out of 5. Most printables can be created using user-friendly design tools like Canva.

#6 Daycare Forms

Daycares and childcare providers juggle a million tasks every day. That’s where daycare forms come in. These downloadable templates can be used for everything from permission slips and health questionnaires to daily reports and attendance sheets.

The Beauty of Simplicity: The best part about daycare forms is that they’re relatively easy to create using design tools like Canva. Plus, since daycares have similar needs, you can create a variety of templates and bundle them together into a comprehensive package.

Expand Your Offerings with a Twist: Don’t stop at daycare forms! Consider creating similar templates for other professions like preschools, after-school programs, or even babysitters. The key is to identify a specific niche within the childcare industry and cater to their unique needs.

Difficulty Level: 1 out of 5. Canva is your friend here! With a little creativity, you can whip up professional-looking daycare forms in no time.

#7 Business Trackers

The rise of entrepreneurship has fueled the demand for tools that help small businesses stay organized and efficient. This is where business trackers come in. These downloadable templates can be used to track finances, manage projects, and stay on top of deadlines.

Think spreadsheets on steroids! Business trackers are visually appealing and often come with helpful prompts and checklists to guide users.

A heads-up: You’ll need a basic understanding of spreadsheet programs like Google Sheets or Microsoft Excel to create these trackers. The good news is that there are plenty of tutorials available online, or you can even outsource the creation process if that’s not your forte.

Difficulty Level: 3 out of 5. Basic knowledge of spreadsheets is recommended. There’s always the option to outsource creation as well.

#8 Amigurumi Crochet Patterns

Amigurumi is the art of crocheting small, stuffed toys or dolls. “No sew” amigurumi patterns, which eliminate the need for sewing separate pieces together, have recently gained popularity.

The Niche Twist: While amigurumi patterns are popular, “no-sew” versions are a unique twist that can attract crocheters who prefer a simpler assembly process. Additionally, you can target specific audiences by creating patterns for popular characters, animals, or food items.

Collaboration is Key: If you’re not a crochet whiz yourself, don’t despair! Partner up with a friend who is skilled in amigurumi to create the patterns. You can handle the design and marketing side of things, while they focus on the technical aspects of pattern creation.

Difficulty Level: 4 out of 5. This is the most challenging product on our list. Crocheting skills are required to create the patterns. However, if you can find a crochet-savvy partner, this could be a lucrative niche to explore.

Remember: There’s always the option to outsource pattern creation to experienced crocheters who specialize in creating digital products.

There You Have It!

These 8 unsaturated digital product ideas are just a jumping-off point to get your creative juices flowing. The key takeaway is that there’s still plenty of opportunity to carve out your own space in the Etsy market. By focusing on niches, catering to specific needs, and leveraging easy-to use design tools, you can set yourself up for Etsy success. Here are some final thoughts to keep in mind as you embark on your digital product journey:

• Do Your Research: Before diving headfirst into creating a product, take some time to research your target audience and their needs. What are their pain points? What tools are they currently using? Understanding your ideal customer will help you create products that resonate with them.
• Embrace Free Resources: There’s a wealth of free information available online to help you navigate the world of Etsy. From tutorials on product creation to marketing tips and SEO strategies, you can find everything you need to get started without breaking the bank.
• Quality is King (or Queen): While low-cost tools and templates are great for beginners, remember that quality is still important. Invest time in creating visually appealing and well-designed products that provide value to your customers.
• Don’t Be Afraid to Experiment: The beauty of digital products is that they’re easily scalable and adaptable. Don’t be afraid to experiment with different designs, pricing strategies, and marketing techniques to see what resonates best with your audience.

Remember, the Etsy community is full of supportive sellers and creative minds. Don’t hesitate to reach out and connect with other sellers for advice, inspiration, and a healthy dose of encouragement. With the right product, the right approach, and a touch of creativity, you can turn your Etsy dreams into a thriving reality.

Happy Selling!