How Customers Can Turn Into the Promoters of Your Business?

TechPillar
Jul 21, 2017 · 4 min read

Businesses are often dedicated towards optimizing their sales figure, without paying much heed to opportunities that come after a purchase process is over. A successful sale is just the first step towards building a business relationship with customers. With every purchase to first-time buyers, you have the opportunity of turning them into loyal customers and promoters of your business.

Happy customers never hesitate from voicing their positive opinions about your products/services. By writing positive reviews and by defending your company against any criticism on social media platforms, loyal customers end up promoting your company. They are vital for the word-of-mouth marketing of your company, and make it sound credible and trustworthy.

Here’re the few ways in which you can turn your loyal customers into promoters.

1. Provide Outstanding Customer Support Service

“One mistake, and your yarns can change back into cotton”.

This phrase applies aptly to the situation where one ‘oops’ from a customer can wipe off all ‘wows’ gathered till now. Complaints are unavoidable, but it’s important that you handle them efficiently. The focus should be on handling every customer query and request on priority. If customers come with issues related to the use, installation or maintenance of your product, you need to empathize with their situation and provide personalized solutions.

A proactive approach to customer service can do wonders. Rather than taking a corrective action after a complaint is registered, you need to follow up regularly with customers and take preventive measures, if required.

2. Stay Connected With Your Customers Online

Customers can buy products from anywhere. If they choose you among others, it’s because they associate with your brand. Here’s when they show the first sign of being promoters of your brand. Your conversation with customers should not end at the stage where the purchase process is over. Through your website and social media platforms, you can keep the channel of communication open and welcome customers’ opinions about improving the quality of your products or services.

Share such posts on social media platforms that invite response from customers. You can also post informative content related to your product/service, so that existing and prospective customers can benefit from them. When customers are satisfied with your efforts to spread awareness about the best use and maintenance of a product, they are bound to speak positively about your brand and promote it in good conscience.

3. Roll Out Customer Loyalty Programs

Everyone likes getting gifts like freebies and special deals. You can also try sending special deals or freebies to your loyal customers occasionally to make them feel valued. Additionally, you can reward your existing customers for shopping with your brand every time. Customers are likely to accept your special deals and rewards as a nice gesture and spread positive words about your loyalty programs at social media platforms. Along with freebies and rewards, you can also plan referral programs to increase the customer base through the word-of-mouth publicity.

Businesses that are Thriving with Customers as Promoters

When a friend asks that from where he/she can get synthetic grass and attractive planters for his/her terrace, your first response is “why don’t you search for it on Amazon”? Similarly, you often end up referring a movie or a series that is available exclusively on Netflix to your friends and colleagues. While doing so, you are unaware of the fact that you are playing the role of a promoter for these brands. Similarly, your customers can spread awareness for your brand among their acquaintances, if they are delighted by the quality of your products and the responsiveness of your customer reps.

The Final Thought

Focus more on honest promoters, as paid ones can end up poorly for your business. If customers find out that you are paying for reviews, then it can create a negative impact. No one wants to associate with a brand that uses pushy sales tricks to fetch more customers.


Originally published at www.techpillar.com.

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