Here are my best finds for a Tech Smart Boss this week — Issue #26
Too often as businesses, we make our decisions in fear of what our competition will think about us. Will they copy my website, steal my intellectual property, will they sue me, what features or services do they provide so I can mirror them, etc, etc.
My philosophy when it comes to competition, keep a side eye on them so you know what they are up to but focus on building your business and don’t give them much thought or energy. Focus on your customer needs!
Your larger competitors are more clueless than you think and are less able to focus on what you are doing and even if they do, are less able to respond to anything you do until AFTER you’ve already leap frogged them.
New Podcast from Tech Smart Boss
Episode 21: Benefits of Running a Debt Free Business (And Tips On How To Get There) by Tech Smart Boss | Free Listening on SoundCloud — soundcloud.com
Stream Episode 21: Benefits of Running a Debt Free Business (And Tips On How To Get There) by Tech Smart Boss from desktop or your mobile device
Top Articles of the Week
The Top 3 Financial Mistakes New Companies Make — gustorc.wpengine.com
New companies make a lot of common mistakes when it comes to managing their finances, but luckily, there are many ways to avoid them.
How to Align Email Marketing to The Buyer’s Journey (With Examples) — blog.kissmetrics.com
I’m going to show you how to map your email marketing campaigns to the buyer’s journey, how you can match the right offers to the right prospects at the right time, and of course, how to develop lifelong relationships with your existing customers while doing so.
Don’t Make This Common Mistake With Your Startup Business Model — Product Habits — producthabits.com
In this article, we’ll break down the evolution of three hyper-successful SaaS companies. We’ll walk through how they evolved their initial business model, and how you can do the same.
7 Modern Marketing Frameworks Every Startup Needs to Know — www.semrush.com
Lloyd Alexander has some great information about Marketing Frameworks for your Startup. Check out his post!
Cybersecurity Tips: Keep Your Passwords And Pins Secure By Using One These Password Manager Apps — www.ibtimes.com
If you use one password for multiple accounts, it’s time to stop. Check out these apps to help you keep your passwords in order.
Cool Tech of the Week
I’ve talked a lot about Slack in the podcasts, and my company tries to have all internal communication and integrations run through slack. It has really helped me stay on top of things and stay connected with my team (without the limitations of email). It’s our Cool Tech of the Week and stay tuned for a podcast on how you can best use it in your business.
That’s it for this edition
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