Jennifer Shaheen – Medium

Jennifer Shaheen

Jennifer Shaheen

Digital Commerce Failure: Customers Require Attention During Holiday Sales

The Labor Day weekend has just passed and I have a confession — I spent some of my time off shopping online. Yes, I fell prey to the mass…

Sep 11, 2017

Digital Commerce Failure: Customers Require Attention During Holiday Sales

Sep 11, 2017

Jennifer Shaheen

Playtime is Serious Business: Understanding Gamification & Retail

One of the most important things I’ve learned from Starbucks — aside from the fact that there are an amazing number of ways to spell…

Aug 2, 2017

Playtime is Serious Business: Understanding Gamification & Retail

Aug 2, 2017

Jennifer Shaheen

Marketing Lessons I Learned from My Mom

When I was thirteen years old, I was in the midst of a fashion catastrophe. Every other girl in my school had a pair of floral printed…

May 12, 2017

Marketing Lessons I Learned from My Mom

May 12, 2017

Jennifer Shaheen

Do You Have Small Business ADD?

Like most people, I thought I understood what Attention Deficit Disorder (ADD) was all about. After all, the conversation about why some…

Jan 5, 2017

Do You Have Small Business ADD?

Jan 5, 2017

Jennifer Shaheen

Abandoned Shopping Cart Rates Are Soaring — And It’s All Our Fault!

I shop for everything online: clothes, jewelry, tires, travel, and furniture. I don’t just shop — I buy too! Recently, I was shopping for a…

Dec 14, 2016

Abandoned Shopping Cart Rates Are Soaring — And It’s All Our Fault!

Dec 14, 2016

Jennifer Shaheen

Stop Talking Over Me: You Might Learn Something!

One day, early in my career, I was having the most absolutely amazing day. There was a networking event, full of fantastic energy and…

Aug 2, 2016

Stop Talking Over Me: You Might Learn Something!

Aug 2, 2016

Jennifer Shaheen

It’s Not Bad Politics, It’s Bad Business

Leadership Lessons We Can All Learn from Trump’s Debate Tantrum

Jan 28, 2016

It’s Not Bad Politics, It’s Bad Business

Jan 28, 2016

Jennifer Shaheen

Why Is It Easier To Cure Cancer Than To Connect With Today’s Customers?

It’s absolutely amazing to watch how quickly medical science is advancing right now. We’re in a period of unprecedented change. New…

Jan 2, 2016

Why Is It Easier To Cure Cancer Than To Connect With Today’s Customers?

Jan 2, 2016

Jennifer Shaheen

The Skies The Limit

“We think too small, like the frog at the bottom of a well,” Mao Zedong once said. “He thinks the sky is only as big as the top of the…

Aug 4, 2015

The Skies The Limit

Aug 4, 2015

Jennifer Shaheen

The 4 Marketing Mistakes Your Millennial Employees Wish You Would Stop Making

Every single time I speak at an industry convention, or give a class, or participate in a panel discussion on multi-channel marketing in a…

May 21, 2015

The 4 Marketing Mistakes Your Millennial Employees Wish You Would Stop Making

May 21, 2015

Jennifer Shaheen

Jennifer Shaheen

I believe in the power of technology. I believe in the power of marketing. I do my best work at the point where marketing and technology intersect.

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