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The what, why, and how behind alta’s ease of use, and why focusing on user experience is a differentiator for Knewton.

The mission of the Knewton UX Team is to represent our user’s interests in the product experience. We do this in a few ways: 1) by listening to and observing our users to better know them and provide solutions to their problems, 2) by providing them a high-quality experience that is as delightful to use as it is effective, and 3) to differentiate our products from the competition. By nature, our processes integrate with every corner of the business as we attempt to design our workflows and experiences to achieve the best results. We want to eliminate bad design.

Better Design

“Bad” design can lead to enormous waste of time and resources and results in lost leads. Be it a technology stack, CRM flow or user experience, poor design choices can all lead to lost opportunity and leave your product at a competitive disadvantage. It might even lead to embarrassingly dangerous errors like, say mistakenly sending out an inbound nuclear missile warning to an entire state! …

About

Michael Mancuso

Director of User Experience @ Wiley, Digital Education

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