Mobile App Analytics: How to Choose the Right Instrument

What’s so important about being mobile? A business stays closer than ever to its customers, and customers, in their turn, get convenient solutions for any demand. Mobile app development is discussed actively wherever you go. But what do we know about the app’s life when it appears on the market? The analytics process is something that gives us a clear vision of what’s going on between users and applications.

User-app relationships are not necessarily something mysterious and complicated. With the right analytics instrument, you’ll build a secure foundation for the future success and user contentment. We won’t keep you waiting longer — let’s learn more about analytics, its core advantages, and the benefits you’ll eventually get.

What’s So Great about Analytics Tools

To a certain degree, using analytics tools reminds of diving deep with an aqualung. But instead of the fresh air, analytics has five advantages to offer. This is why there is so much fuss around this tendency:

1. Gathering lots of detailed information about users is not a problem

Analytics is the best way to hear and listen to your customers. Marketers say that simple acquiring is not enough — you also have to work hard on the user retention. Giving people everything they need is impossible without having an effective conversation. Analytics tools become a useful mediator in this dialogue providing a picture of user experience.

2. From now on, you will drive the customer-focused approach

Many business owners believe that it’s impossible staying personal when you have thousands of users. If you’re among them, be ready to change your opinion. With data gathered by analytics instruments, it is possible to send personal push notifications to a user with a unique portrait. What would you prefer — receiving personal or generic messages? We already know the answer.

3. Analytics helps monitor crash statistics and identify its roots

Is there anything worse than this? The oftener an app crashes, the closer it gets to a complete disaster. But simple awareness is not enough — we have to know what exactly happened there. With the right analytics implement, you will know more about affected devices, their operating systems, and current app versions.

4. You can go further to the back-end performance

Adding more sophistication to the application has a direct impact on the back-end development. When you have analytics tools at hand, you can monitor the time which the app needs to receive a response after sending a network request (network-request round-trip time). With this data, all back-end anomalies will be easily revealed.

5. Drive the ROI (return on investment) like a pro

This last item is a global one and concerns not only application performance but the success of all marketing campaign. App analytics plays the main role in the ASO (app store optimization). You have to be ROI-oriented to consider this factor as well as all channels providing LTV (customer lifetime value). In the end, mobile app analytics knows first where you should put the money.

It’s hard to embrace all the benefits you get with the analytics solution until you know how many things you can measure with it. Read about all the tricks in our post! After all the work that has been done, all we want is success — no more, no less.

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