Dialog founder Jaunt VR virtual reality business models too early
Facebook for us $ 2 billion deal to buy Oculus VR virtual reality become the focus of the entire technology sector, a number of startups in the virtual reality industry also walked into the spotlight.
Jaunt VR is such a company. Oculus is two weeks after the purchase, this set up just over a year, only 10 employees of the company announced the completion of $ 6.8 million in series a financing.
Previous media reports, Jaunt most significantly developed VR 360 degree virtual reality camera–it supports panoramic photography, scene all around can be recorded, used to make virtual reality video. However Jaunt VR is not a real hardware developers, because it does not sell this looks cool camera, but to provide a virtual reality video capture and processing services as their primary business. Guerlain iPhone 5 Case
360 degree virtual reality video
Jaunt VR Office located close to Stanford University, I met the company’s co-founder and CTO Arthur Van Hoff.
Under his leadership, I entered in the Office side of the experience. The darkroom with a Chair in the Middle, next to an Oculus Rift. After I put it on, Arthur began to play the video.
“Look behind you! “I’m wearing Oculus Rift turned, the scene began to appear. He played a number of short films, including skatepark skateboarding, in concert halls in practice play and chorus, as well as a disaster film, the Golden Gate bridge the real fragments. These videos not only to how I feel personally, and 360 degrees panoramic views, turn and look back you can see the sides and behind the scenes. In addition, the House also has a good surround-sound effects, further enhances the realism of the video.
Arthur tells me that these videos were developed using their 360-degree camera: “shoot, we placed it in the middle of the field, corresponding to your sitting position. ”
Oculus Rift created by the virtual reality business surges
Was born in the Netherlands of Arthur blend has over more than 20 years in Silicon Valley, has a wealth of experience. He is Sun Java early members of the development team, and later worked in more than more than 10 companies in different positions, including CTO Flipboard, Box consultancy and red dot the capital assigned to entrepreneurs (EIR).
Jaunt VR is the seventh company he co-founded, the two partners–CEO Jens Christensen and Vice President of engineering Tom Annau is in old acquaintance at work before. But three people previously not engaged in work of virtual reality backgrounds. Asked why he would enter a completely new field, he showed a lot of serial entrepreneurs share sentiments: “I just don’t want to do something that already exists, I hope to do some new things. ”
In his view, this choice has proven to be the right choice: “when I say I want to do is virtual, many friends ‘ first reaction was: ‘ what? Now no one will be surprised. ”
Virtual reality with many Silicon Valley start-ups, Jaunt VR was born in 2013. Talks about how last year, a large number of entrepreneurs to enter this field, Arthur is mentioned first Oculus Rift: “its presence has brought a new form of virtual reality, so that it can really be a common user experience. “Video in addition to the support of the current Jaunt Oculus VR head-mounted virtual reality equipment, also supports play back on PC Board of peace:” Oculus Rift can bring you an immersive experience, it is hard to feel on your iPad. ”
He mentioned another factor is the perfection of the eco–development of the hardware of the camera the first thing that is done after the Jaunt was founded. “Producing hardware do you want to go to China a few years ago, and now with 3D printers, with Arduino, you’ll be able to make a hardware prototype, actually went to China when needed for mass production. “At present, this camera is only a prototype that can be used, by Jaunt and a United States camera developers develop together. He told me, with software and games and traditional video sources cannot be directly converted into virtual reality videos, “you must use the new camera”.
Oculus, however led to a number of startups around the dummy content, most of them to join the games and Jaunt VR but look for other ways, focused on the development of virtual reality video. In the eyes of Arthur, as a distinct growth and profit-making mode of the game, does contribute to the emergence of this technology, “but only very few game players, virtual reality and entertainment can be brought to more people, such as your parents. ”
Shooting video is virtual reality video production one step, then they need to handle the video into a virtual form, give viewers an immersive feeling. They have developed a new algorithm for video processing, which is also software-turned-Arther strengths, from my experience, Oculus Rift DK1 this is not sophisticated devices, display effect is quite good. Guerlain iPhone 5 Case
A year after millions of people will be exposed to virtual reality
Last month, the virtual reality craze that is thrown in the Oculus, Jaunt VR news raised $ 6.8 million will give her a lot of attention, its investors include red dot the capital, SV Angel, and United Kingdom BSkyB as well as several individual investors. Media Associate fundraising with Facebook takeover Oculus associated with VR, but Arthur said this financing round completed as early as last September, “we have never said that, because they don’t want it to get too many people are concerned; this year our product takes shape, felt the time to mature, and Oculus acquired by Facebook this opportunity before deciding to release the news.”
Jaunt plans main undertake short video of virtual reality of making, in he seems, music tablets, and sports training video, and tourism landscapes and skits are is is good of application example, future is may expand to more of field, including movie and adult video; currently has some Hollywood company, and tourism company and advertising company came to chat related cooperation, but business yet official carried out, Jaunt also yet get income.
Talking about business models, he did not answer directly, but expressed the hope that Jaunt VR can define VRML content production, “once we did that, we would have a lot of business models, software, hardware, licensing … … But we haven’t decided yet. ”
“Who will pay for it? “I asked.
“We haven’t decided,” he repeated: “this market has a lot of potential business models, but it’s too early, we still don’t know. ”
He believes that regardless of business model for both for investors and for the company itself is not a problem to be solved: “why do think Zuckerberg would buy Oculus? Not because the business model, but are excited about the opportunities that Oculus might bring. Jaunt VR is the same, our investors are bullish on the market, are excited about the opportunities for the future. “In his view, virtual reality market is still very small, but as the Oculus Morpheus such Rift and Sony display device to market, will soon usher in the outbreak in this area,” a year after millions of people will have access to virtual reality. “
Arthur said the company’s main cost is to create a prototype example, recruiting, video shooting and production, such as: “this (Jaunt VR) is a costly project.” He highlighted recruitment, says this is one of the greatest challenges currently facing the company: “the most difficult thing is to find software engineers, we face competition from big companies like Google and Facebook, they can give a high salary. “He said, the Office is set next to the Stanford University, in addition to facilitating exchanges and school professionals, one from Stanford is important because we hope to recruit excellent staff.
At the end of the interview, Arthur reminded me, Jaunt VR is looking for: “If that’s all right, please email this message to your website! ”
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Oculus Rift in virtual reality
DK1, Oculus DK2 resolutions increased from 640×800 to 960×1080 (up 1920×1080). First generation of products in order to reduce the feeling of dizziness, DK2 OLED using low latency.
One of the biggest improvement, believe the DK2 will join a group of detect head movements of the camera, so that players can implement such features as “close” movement, officials said just for this function’s optimization team spent a lot of time. In addition, the DK2 gyroscopes, accelerometers and other sensors of the testing frequency will all upgrade to 1000HZ, but the weight will go up to 440 grams.
Price was close to the people (although the DK2 still for developers)
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Originally published at chinasites.wordpress.com on March 24, 2016.