Do not lie millet does not sell it will only sell smart home

About Lei lavish investment of 100 million Yuan to YOU+ International Hostel started, “millet will enter the real estate, to build young people’s first suite” became a lot of millet users, including some who see millet’s big hope of its having been before. But for the real estate industry itself, are generally expressed concerns about millet comes into play, such as Wan Tong Feng LUN, Chairman, millet thinking will use the Internet to subvert the real estate industry. Marcelo Burlon iPhone plus

Millet has made it clear not going into real estate, but it still has a number of initiatives to surrounding real estate:

• February 2014, the millet millet started construction apartment, for the benefit of employees for living;

• June 2014, China resources land together with millet, in Haidian District, Beijing “China resources • million rubber House”, creating millet’s first experience in smart home platform;

• In November 2014, Lei Shun funds invested 100 million yuan of its stake in YOU+ International Hostel;

• In November 2014, millet and local developers in Nanjing Silver City real estate deal, the first rice home located in Silver City real estate commercial projects;

Millet’s basic point is to promote smart home

And we can easily see, Remy said it did not enter the property is true, as it is now doing, just contribute and promote their smart home system. Is also based on this point, millet also recently reached with BMW China cooperate in 2015 of the latter during the test drive, BMW 4S stores set up millet in smart home experience “shop in shop”, which aims to further promote their smart home system.

Since the concept of smart home is a big, if only few products, it can only be regarded as intelligent hardware, only reached a certain number, form a serial on the experience can be called a smart home, therefore, open store, and a full set of established a model room, is publicity the millet concept smart home system and the best way.

Currently, millet of intelligent home system in has has including router, and TV, and box, and air purification device, hardware, to more outer words, is also has weight scales, and intelligent bulb, and strip these family common and essential of small object, and this also no is Shang last year December millet more than 1.2 billion more shares beauty of, by indirect absorb of which of set appliances products system–not exaggerated of said, millet currently has based on hardware equipment, achieved has may is domestic most with influence of intelligent home system of unified.

Better than a foray into real estate, is entering the Internet home

Due to technology barriers in real estate field also basic not exists, high price first on missing has “sex” of talk, so left can competition of, also on just price competition has, but due to real estate industry is a is complex of industry, this complex not only reflected in it of nature Shang (land resources not to how many on has how many), also because it also related livelihood political, and only by Hou is, millet directly March real estate on not last of selected.

But, millet can alternative, in real estate industry within share, this is joint real estate developers, promotion to intelligent home mainly of Internet family pre-installed business, actually this also with make electric business cooperation is similar, millet will with which of platform sold equipment, and due to intelligent home in domestic also is a is tall Shang of business, so on real estate industry itself, is a is good of endorsement.

Even specific decoration, couscous can also be combined with some like-minded decoration service, personalized, and jointly promote the development of smart home home pre-installed.

Home mode for real estate is relatively “light”, and millet, the advantage of a very low-cost social marketing and e-commerce channels, can also be used, but if you come this far, millet lifestyle being built, there is an unbreakable water pool.

Smart home, more than you can sell, you can also rent

However, for younger people, buying a home still huge pressure for the foreseeable period of time, and some people are not going to buy a House, and this has resulted in some major cities, rent is the main means of young living environment.

What if popularity in rental housing in the smart home? In fact, the above mentioned Internet home improvement idea is similar, but we also see the millet has invested YOU+ apartments, the latter position is higher-income urban singles group, and this group is behind the Geek and practitioners, smart home consumer group of the highest priority.

And both home and the pre-installed, in fact, the main objective is to reduce user experience the threshold for the intelligent home, after all, counting on users to complete layout of the smart home not very realistic, if nothing else, a variety of drill configurations may let people stand. And if the rented accommodation in itself has a set of intelligent home, users simply download an App can low cost experience includes remote control, home monitoring and other functions, can quickly form an experience no doubt ring, then through word of mouth and social marketing, and eventually will become a trend.

Industry should remain tight

For the real estate industry, actively embrace the Internet companies may be the best choice, and for now, many real estate companies have begun trying electricity sales, this will become a trend. But millet is not the only player in the field of intelligent home, one can imagine is, finally, the real estate industry and different Internet company or hardware manufacturer to make alliances.

While some home improvement Internet entrepreneurs are already doing? If the giant comes into play, by virtue of the influence and resources of its own, the former being completely unable to compete, but if based on local strengths and provides breakdown services, might still be alive and moist.

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