
…tings I sat through where someone said, “Well, this is what Netflix does.” I wanted to remind them: We aren’t building for our competitor’s customers, we’re building for our customers. Despite what we might think, our customers are different from theirs. Our customers are drawn to our fingerprint, which is unique.
…research. Ida’s goal is to always keep the user in mind and learn how to help them in the best way. One of the things that triggered me was that they always put down an empty chair in their meetings and pretend that it is the user, as they play out what they could say.