The Importance of a Great Executive Summary and a Google Doc Template You Can Download for Free

At Tech-Rx, we see many executive summaries from startups/companies looking for funding. Most of them are okay, but few are truly great. The great ones seem to all have similar key points and these key points are what I want to emphasize in this post.

Your executive summary is the same thing as your resume. If you were trying to get an awesome job, how would you perfect your resume? You should use the same diligence with your company executive summery.

DO NOT CUT CORNERS HERE.

You should share your work proudly with friends and family and ask them for feedback, listen to the feedback and make adjustments. Your goal is to write clearly, resonate with the potential investor/reader and get to the next meeting (or in this case, to get the investor to give you more of his or her time and look at your deck or product). …


This is the best info that I have found on startup traction and communicating it properly to investors. (Hint: It’s all about the messaging!)

The following information is from a Quora post by Brendan Baker @Greylock. It is very well written and very important to understand if you are a raising capital from VC investors. Here is a link to the post http://www.quora.com/Brendan-Baker/Posts/Startups-How-to-Communicate-Traction-to-Investors.

Content from the post is below:

Startups: How to Communicate Traction to Investors by Brendan Baker

In the last year I’ve seen thousands of startup pitches while working with the AngelList crew, coached 100+ founders on how to communicate their product, traction and team, and worked with startups in fine institutions like 500 Startups, AngelPad and Bootup. I’ve also dissected 500+ emails from a recent seed round fundraising to map investor response. …

About

Ted Kraus

Partner @ Tech-Rx Ventures

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