Petite Friture / Morten Jonas

Being based in Clerkenwell ourselves, we were really excited to visit some of our designer neighbours (as well as some fantastic international designers) this week. Here are a few highlights from this year’s show:

A beautiful, modern reinterpretation of the Thonet chair by Italian studio Tekhne:

It’s a fairly rare occasion when a market-leading FMCG brand makes a truly bold move. Chobani has made a few over the years: that time it gave away 10% of its shares to its 2000 employees. Or in 2016, when it started an incubator for purpose-driven food startups. Its recent rebrand was also not the typical let’s-only-tweak-it-otherwise-our-investors-won’t-like-it rebrand.

In so many rebrand projects clients want to retain some of the characteristics of the old brand identity. That’s somewhat understandable: they’ve spent years building recognition of brand assets, so why throw them out the window? Change feels uncomfortable, risky. …

It’s the golden question: how do you name a brand? Naming can feel daunting, not least because a name is judged instantly. Your brand name is a signal for who you are. A great name creates an instant point of difference, building intrigue and interest.

But the naming process can be a long and windy journey. We’ve noticed a few misconceptions that tend to come up in naming projects:

Last week Amazon announced its acquisition of Whole Foods.

What does this mean? It’s another instance of mainstream commerce embracing fair trade and sustainable production. The partnership is seen as so potent and transformative to the sector that it sent stocks of retailers Kroger and Walmart tumbling.

The design community has been eager to address the sustainability challenge for years. Type “sustainable packaging design” into Pinterest and you’ll see a plethora of fantastic, creative ideas to tackle waste in packaging. There are countless sustainability concepts that have made news and earned brands green kudos. There is the Nike Air in…

A few weeks ago, Diageo, the world’s largest spirit-maker, reported its best set of results since 2013. Not because its core portfolio of Smirnoff, Johnny Walker and Guinness is doing particularly well. In fact, scratch under the surface and you’ll see that favourable currency movements were largely responsible for the good performance. One category that is seeing significant growth at Diageo, is its Reserve brands, which includes Johnnie Walker Blue and Green Label, Ciroc, Bulleit and Ketel One Vodka. Representing 15% of net sales, Reserve brands grew 7% in FY 2016.

Artisanal and seemingly ‘select’ brands are eating away at…

One of the best pieces of career advice I got early on as a Strategist was to “read as much as possible”. Read about branding, but also about human behaviour, psychology, philosophy, business. In an age of constant social media distractions and a 24h news cycle, making time to read good books is all the more important.

So what’s on our bookshelf at Tee & Frost? Below are some of our favourite reads from the world of branding, business and design:

Wally Olins: The Brand Book
Referenced by us in many client workshops (and a few blog articles too), this one’s…

We hear this too much.

This is what happens about once a month: we sit down with a prospective client working in a B2B field — finance, technology, you name it. They tell us that they are not really interested in working on their branding, but they’d like to hear us out. They then posit that, in their industry, branding doesn’t really matter. That their clients judge them on what matters, which is on the results they deliver. The numbers, the facts.

While results are important, so are appearances. (This is not to say that branding is a only a…


Barking up the right tree

One size does not fit all. Even in pet food! Ollie spotted this as an opportunity and supplies customised meal kits as part of a subscription for dog owners. With an exploding market in recipe and meal kits (see our previous article on this topic here), providing the same service for pets is a logical next step. The subscription model also makes sense as it allows Ollie to always send fresh food cooked without preservatives (and which pet owner would expose their pooch to preservatives!).

Image: 11 Howard

It’s undeniable — the sharing economy is rattling the hotel industry. OneFineStay being bought up by Accor Hotels in April this year sent shockwaves. The acquisition set a signal that these new hospitality models are here to stay. And just last week, Wyndham bought German apartment rental site Wimdu. Having worked in the hotel industry, we understand the threats and challenges these newer models are posing. But what might hotels learn from these disruptors? We’ve summarised our top tips here:

1. Plug into technology in a meaningful way

Let’s be honest, is offering 12 light switches on a touch-panel and…


We’ve got a history of writing about disruptive businesses as part of this feature. We’ve written about Mondo (now rebranded as Monzo), a banking disruptor, and Everlane, a transparent fashion label. This month’s winner is another disruptor, the renewable energy supplier Bulb. Not only are Bulb breaking the mould in the category, they have also done so in a refreshing way (note my resistance of calling it “energising”).

In a nutshell, here’s what we love about Bulb:

  • Broad…

Tee & Frost

Brand and design studio based in London.

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