And if you think about it, Uber and Airbnb aren’t just two “unicorns” that took away opportunities from the industry veterans. The faster your realize how fluid and quick the market is, the faster you can put yourself in a position for upside. AAA did it when they started offering roadside assistance to drivers. On-demand, same-day courier services like UberRush and Amazon Prime Now took opportunities away from FedEx. Gmail took away game-changing, global communication from the U.S. Postal Service. It’s been always been happening.
