And if you think about it, Uber and Airbnb aren’t just two “unicorns” that took away opportunities from the industry veterans. The faster your realize how fluid and quick the market is, the faster you can put yourself in a position for upside. AAA did it when they started offering roadside assistance to drivers. On-demand, same-day courier services like UberRush and Amazon Prime Now took opportunities away from FedEx. Gmail took away game-changing, global communication from the U.S. Postal Service. It’s been always been happening.
…. Whether it’s my agency VaynerMedia, Wine Library, or a business I’m just thinking about starting, being on the right side of the market is always going to be at the top of my mind. Why? Because as an entrepreneur, I’m in the business of being historically correct and putting myself out of business is better than letting someone else do it for me.