The future of search is voice — what does this mean for copy?
I went to see Bladerunner 2049 for the sole purpose of catching a glimpse into the fictional future of tech — which could become real in the twinkle of an eye by the way.
I saw someone like Alexa/Siri named Joi, walking around the actor’s (Officer K) house, cooking, chatting, and keeping him company. Officer K could ask a question mid-convo (i.e. perform a search action) and Joi would respond as casually as asked. She was intelligent, artificially of course.
It became even creepier when I couldn’t exactly distinguish between real and unreal humans anymore, but that’s a different conversation.
Alexa, though not yet as attractive as Joi, is already living in our homes — thanks Amazon. And the nature of search is changing.
Children are being born into a digital world where they no longer need a keyboard interface to perform a search function.
Does this have any implication on how we write copy for our digital platforms — especially websites?
Perhaps websites won’t be spots for users to visit anymore; rather, they will become a repository of key information on your brand for the Alexas, Jois, and Siris to crawl and vocally serve to users in the comfort of their homes, officers, and schools.
I don’t think the website is going to die (since printed books aren’t even dead yet), but it’s function is going to change drastically.
The way you write your copy will be driven by the questions your users are most likely to ask. And the more they ask questions, the more data you gather to further tweak and optimise your copy to Joi’s preference.
It feels like a distant future now, but there is no harm in building muscle for writing clear and concise copy. It’s still a requirement for great user experience today.