AI should be used for social good not profits at any cost — but that bumps up against the logic of capitalism — Should AI take over writing and other creative fields if it becomes good enough? No, I don’t think so. Because creating and sharing art fulfils a deep human need and AI should be used to improve people’s lives, not to diminish them for the sake of profitability and efficiency. I’m…

It’s time for environmentalists to embrace marketing, and for marketers to join the environmental fight — When you think of climate solutions, marketing probably doesn’t cross your mind. You may even think it’s part of the problem — feeding the consumerism machine that is devouring our world. And you’d be right. …

The climate crisis is not a technical problem, it’s a communications one. Let me explain why I think this. We have all the technological solutions we need to drastically cut emissions and solve the climate crisis. Of course, more and better tech wouldn’t hurt. For example, if someone could invent batteries that charge way quicker and need way less minerals, or even don’t require rare minerals at…

Fracking was rejected by the British people once and I believe it will be again. Fracking = hydraulic fracturing. A method for drilling deep into the earth to extract gas, using extremely high pressure water and chemicals. As one of her first acts as Prime Minister, Liz Truss lifted the…

“If I can’t even convince my friends to act on climate change, how can I hope to influence anyone else?” Ever thought that? I know I have. It sucks. If you’re someone who cares a lot about the climate crisis in a group of friends who don’t seem to get…

Every effective organisation has a clear and inspiring mission. This is vital to making your marketing & communications sing, to attracting funders, talented job applicants, and making a positive impact. And yet, so many nonprofit teams struggle to define or articulate their mission. This week I successfully ran a vision…

We’re living through a triple crisis and renewable energy is a triple solution. Triple Win: How Renewables Help: Energy crisis Lower costs: Renewable energy is much cheaper than gas, or coal, in the UK. Recent deals for a new windfarm will buy electricity for a record low cost, 9x cheaper than current gas prices. Take back control…

Social movements can change the world, but only if they’re well organised. I’m on my way home from a movement building weekend with Green New Deal Rising, a movement of young people fighting for climate justice, green jobs, and a better future for all. I was one of about 60…

You’ll never find time to volunteer — you’ll have to make time. Between my job and this digital writing course, my days have got pretty busy lately. …