Amazon’s New Fire TVs Feature AI-Created Custom Art Backgrounds

Tehreem Ahmad
3 min readJan 18, 2024

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Amazon’s recent update to its Fire TV Omni QLED televisions and the second-gen Fire TV Stick 4K Max has brought a captivating and innovative feature to users in the United States: AI-powered artwork generation. This exciting addition allows users to create personalized background images using simple voice effortlessly commands through Alexa, making the Fire TV experience truly unique and interactive.

At the heart of this groundbreaking feature lies its seamless integration with Amazon’s Alexa and the specially tuned Titan Image Generator model. This AI-powered technology is specifically designed to cater to the art of image creation, marking a significant milestone in the fusion of technology and creativity. With this development, users can embark on a novel journey of customizing their viewing experience like never before.

This user-friendly feature opens up a world of possibilities, offering an intuitive way for individuals to infuse their personality and style into their Fire TV setup. Whether creating artwork inspired by their favorite shows and movies or simply expressing their unique taste, the AI-powered artwork generation on Fire TV devices promises to transform how users engage with their entertainment systems. It’s a prime example of how AI continues to enrich our everyday lives, enhancing our interactions with technology and making them more enjoyable and personal.

The feature you’re talking about sounds excellent and easy to use, especially for people who’ve previously played with AI image-making tools. Let’s break down how it works.

First, you can ask Alexa to take a picture. Say you want a picture of an old-timey castle on Mars. Just tell Alexa, and it’ll start making that picture for you on your screen. It’s a neat way to see your wild ideas turn into actual images.

But wait, there’s more! Amazon’s AI Art continues beyond making pictures. It lets you pick different styles, like pixel art, oil paintings, watercolors, or even colored pencil drawings. You can test various styles to find the one that suits you or matches the mood of your room. Plus, for every idea, Amazon lets you create up to four unique pictures, offering plenty of options for choosing your favorite.

You can test various styles to find the one that suits you or matches the mood of your room. Plus, for every idea, Amazon lets you create up to four unique pictures, offering plenty of options for choosing your favorite.

Plus, you can save these incredible pictures to Amazon Photos. You can easily share them with friends or use them in different places. It’s super handy and adds a bit of fun to your day!

This feature you’re talking about is exciting, and it’s designed for folks with a Fire TV that can do ambient mode. Right now, that includes the Fire TV Omni QLED Series and the Fire TV Stick 4K Max (the second-gen one). Here’s how you get it going: You can tell Alexa to “open Ambient” or pick it from the Shortcuts menu. When you do this, you’ll see a message telling you that AI Art is a new thing they’re trying out.

Once you’re in the Ambient Experience, making your AI art is fun. You hold down the Alexa button and tell it what you want your picture to look like. The system will show you four different images to start with. You can then play around with these pictures by using some options on the screen to change them up. After you pick the one you like best, you can see it in full size.

You’ve got a few choices once your picture is ready. You can keep it in a particular folder in the Ambient Experience, tell Amazon if you like it or not with a thumbs-up or thumbs-down, and save it to your Amazon Photos. You can also set your favorite picture as your Fire TV background, which is an excellent way to make your TV space more “you.”

Amazon bringing AI Art to Fire TV devices is a neat mix of tech and art. It shows off a creative way to use AI in stuff we use every day. It’s all about giving people new ways to show their style and make their space more personal.

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Tehreem Ahmad

SEO Content Writer | Enhancing Content with Expert Writing and Engaging Graphics & Animations