Poonawalla Fincorp MD Abhay Bhutada Unveils Unique Co-Branded Credit Card

Tejas Bodke
3 min readMay 6, 2024

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The landscape of finance is ever-evolving, and within it, Poonawalla Fincorp, a prominent non-banking finance company (NBFC), is gearing up to introduce a groundbreaking co-branded credit card. Spearheaded by Abhay Bhutada, MD of the company, this initiative marks a significant milestone in the company’s journey towards offering diverse and innovative financial solutions to its clientele.

A Distinctive Offering

The unveiling of this credit card has been eagerly anticipated, with Abhay Bhutada shedding light on the meticulous compliance procedures that have led to a slight delay in its launch. However, far from being a setback, this delay underscores the company’s unwavering commitment to ensuring regulatory adherence and delivering a product that exceeds expectations. With a robust strategy in place for partnership and integration, Poonawalla Fincorp aims to introduce a credit card that not only meets the functional needs of consumers but also offers a unique value proposition.

Also read: Unveiling Abhay Bhutada: A Leader’s Inspiring Odyssey In Finance

Customer-Centric Approach: No Joining Fee

One of the most noteworthy aspects of this forthcoming credit card is its absence of a joining fee. This decision underscores Poonawalla Fincorp’s dedication to putting the needs of its customers first. By eliminating the initial financial barrier, the company aims to democratize access to credit and make financial services more inclusive and accessible to individuals from all socioeconomic backgrounds.

Regulatory Approval and Growth Projections

Despite the extended timeline, Poonawalla Fincorp has received the necessary regulatory approvals to collaborate with IndusInd Bank for issuing co-branded credit cards. This regulatory clearance not only demonstrates the company’s adherence to industry standards but also reflects its commitment to operating within a compliant framework. Looking ahead, Abhay Bhutada reaffirmed the company’s ambitious growth projections, targeting a 35–40% increase in assets under management (AUM) and maintaining a gross non-performing asset (NPA) ratio within the range of 1.3–1.8%.

Also read: Abhay Bhutada Shares Insights on Poonawalla Fincorp’s Long-Term Objectives

Transformative Leadership

Abhay Bhutada’s leadership has been instrumental in driving Poonawalla Fincorp’s evolution since its acquisition in May 2021. Adar Poonawalla, recognizing Bhutada’s pivotal role, lauded his efforts in propelling the company to its current state of excellence within a relatively short period. Bhutada’s strategic foresight, coupled with his exceptional execution skills, has not only fortified Poonawalla Fincorp’s position in the market but has also earned him a prominent role within the Cyrus Poonawalla Group.

Anticipating Success

Abhay Bhutada MD

As the anticipation surrounding the launch of Poonawalla Fincorp’s co-branded credit card continues to build, consumers eagerly await the unveiling of this innovative financial product. With a steadfast commitment to innovation, customer satisfaction, and sustainable growth, the company is poised to redefine the financial landscape in India. Abhay Bhutada’s leadership, complemented by the backing of the Cyrus Poonawalla Group, instills confidence in the company’s ability to deliver value and empower individuals on their financial journey.

Also read: Who is Abhay Bhutada?

In Conclusion

In conclusion, Poonawalla Fincorp’s upcoming credit card launch represents more than just the introduction of a new product — it signifies a paradigm shift in the way financial services are delivered and experienced. With a blend of strategic partnerships, regulatory compliance, and visionary leadership, Poonawalla Fincorp is poised to make a profound impact on the financial sector, unlocking opportunities for individuals to achieve their financial aspirations and secure a brighter future. As the company continues to innovate and adapt to the evolving needs of its customers, it stands as a beacon of progress and empowerment in the realm of finance.

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Tejas Bodke

Passionate finance expert who is interested in exploring the world of music and fitness. Let’s discuss numbers, melodies and much more!