Tej DesaiThe metaverse is ‘not’ deadLast week at a client meeting, we got into an interesting debate about “the metaverse” and of course this was then followed by the future…Mar 15, 2023Mar 15, 2023
Tej DesaiGaming: A source for healing in 2023Had an interesting talk at a client meeting in December 2022 about how gaming will become a source for healing into 2023.Feb 7, 2023Feb 7, 2023
Tej DesaiA NEWS PUBLISHER’S DILEMMACan it build brand affinity while increasing click-throughs and readership?Jul 18, 2021Jul 18, 2021
Tej DesaiMissing gaps in the Purchase funnelThis Ramadan almost the entire automobile category demonstrated an aggressive marketing effort to generate heightened awareness & interest…Jun 19, 2019Jun 19, 2019
Tej DesaiChoice architecture: a key to change behavior?Earlier today, I received a random joke on WhatsApp (in Hinglish) … so for the benefit of the larger audience I will attempt to translate…Dec 7, 2016Dec 7, 2016
Tej DesaiBuilding memorable brand experiencesThere is a fair amount of literature published around the ‘Experience Economy’ and marketers across industries from Retail, Hospitality…Sep 14, 2016Sep 14, 2016
Tej DesaiRethinking marketing communicationsWe work in an industry that sometimes succumbs to the trap of one-upmanship, crafting creatively superior “competitive” advertising or…Aug 25, 2016Aug 25, 2016