I’m sure everyone who has ever wanted to start an online business must have wondered where to start.
They have wondered — what will I need, who to get in touch with and what kind of business will be the most successful in today’s furiously advancing world.
How to start with creating your first website
When I was planning on starting this website, the one thing I would think about the most was the question, ‘Where do I start?’. Every time I asked myself this question, the answer would be a very confusing, ‘I don’t know’, followed by, ‘Let’s Google how to start a business’.
This would lead me to more questions than answers and therefore, didn’t lead to anywhere and would just fizzle out.
So, one day I decided to take the plunge. I had been looking up Bluehost (it is the #1 recommended web hosting service by Wordpress.org) for a few weeks so that I could get a sense of what I would be getting myself into.
Ever so frequently I would notice the changing prices for the three different plans they offer and one fine day while sitting in my maternal grandfather’s house in New Delhi, India I decided to take the plunge.
This plunge was one of the most exhilarating acts of courage I had ever felt because this had always felt like a dream until it wasn’t.
Then came, what I had then thought would be, the easier part of creating a strategy for the website. It was anything but that!
You are going to have to think everything about this website from a marketer’s perspective so that it can be leveraged upon later.
I had intentionally decided to push myself to buy one of the plans on Bluehost before deciding the goal and strategy because I knew that would push me to start with a website sooner rather than later.
For some that may not have been the best way forward but I knew this is how I will be able to push myself towards my goal of creating a new website based on a marketer’s vision.
Next step on the ladder to creating my own website would require setting goal and think about the ‘why, who, how’ for it.
‘Why’ implied the why do I want to build a website, ‘who’ was my target audience and ‘how’ asked how do I want to proceed with the implementation of creating one and promoting it.
Once this had been decided, the outlined strategy had to be executed.
The Growth-Driven design course from Hubspot helped me a lot in this regard. You can download the templates and use the classes as help in order to build your own strategy.
- Once you have decided that you want to start an online business, take the plunge. If it works out, it’ll be the best and if not, you’ll be better for the experience.
- Develop a strategy which will help guide you on your journey as an entrepreneur.
Tools required to create your website
After you have bought the web hosting service for your website and developed a strategy, you will need to understand about a few more things.
This is a piece of software developed to add a new set of features which are absent in your content management systems like Wordpress, Drupal, Joomla etc.
Below is a list of some of the plugins I have used on my website.
- Akismet Anti-Spam — To protect your blog from spam
- Jetpack by Wordpress — Gives you visitor stats, security services, speeds up images and helps you get more traffic
- Page builder by SiteOrigin — Easily build and edit grid based pages
- SiteOrigin CSS — Edit CSS code on your Wordpress website
- UpdraftPlus — Backup of website
- WP Super Cache — Cache content
- Yoast SEO — Search Engine Optimization
These tools will help you become more focused with your time and energy. This will, in turn, enable you to give your attention to the most important tasks of your business.
Below you will find the tools I use to maximise my output.
- Wunderlist — To-do application
- Google Calendar — Time management
- Evernote — Note-taking
- Google Drive — Virtual storage space for your data
- MeisterTask — Task management
- Zapier — Automate tasks between web apps
These tools will be of use when you will have the website ready with excellent content and are ready to promote. Then, the only thing between your website and your customers will be how effectively you use these tools.
Have a look at the tools I have decided in which I have decided to invest my efforts.
- Google Analytics — To understand the audience, acquisition, behavioral and conversion data related the website
- Mailchimp — Email marketing platform
- Hubspot CRM — Free customer relationship management sales tool for a small business
- Canva — To create designs for Web or print
- Adobe Photoshop — To create and enhance your images
- Google AdWords — Advertise on Google
- Hootsuite — Social media management tool
- You may not necessarily have the answers to all the questions but it is at least a good idea to have a rough idea of what you want to accomplish on the website. It is even better if you know what will be required to do so.
What kind of business should you start
This website is going to be a part of me where I’ll be able to explain how I started this website, how I proceeded to implement my goal and strategy for this website and the tactics I used to build this website from the ground up.
It’s been a little over 3 years since the thought of creating a website has crept inside my head and it is finally here!
I’ve pushed myself to learn the methods and techniques required to create a blog of which I am very proud.
Below you will find a list of all the certification exams I gave in order to give myself a better chance of creating my first website successfully. I am sure they will be of immense help to you too.
- Inbound marketing from Hubspot
- Growth-driven design from Hubspot
- Search Marketing by Google
- Display Marketing by Google
- Video Marketing by Google
- Shopping Marketing by Google
- Mobile Marketing by Google
Good things come to those who work for it