Part of this is just what you are exposing yourself to. If you are deep in foodie circles, every time you look at social media you will get something food related. And as soon as you are public about going Paleo everyone will send you all the Paleo articles. It’s impossible to dabble in anything anymore. We self curate ourselves into this point of saturation about any old thing. It could be antiques or exercise or literature. So then you have to expend energy undoing what you did. We’re all frustrated Penelopes.