Identity, in a Neon Light

Nick O'Brien
Aug 24, 2017 · 3 min read

How brands are using neon lighting to illuminate their identities.

Mary Wong by Fork

When the sun disappears and nightlife awakes, few things are more attractive than neon lighting. Like a moth to illumination on a hot summer night, we are utterly transfixed.. if not, for that fleeting second.

Some, are drawn in forever. They start a bar or restaurant and embrace neon lighting as part of their own identity. When done right, as patrons of the night, there is little stopping us from peering in to see what magic awaits inside.

Sauvage by Triboro

Not just for the exterior, neon lights within a space has invaluable uses. Undertaking the job of providing night time ambiance by itself attracts anyone with a pulse. Directional neon signage allows people to navigate your space with expression. Few signs are more agreeable than a simple directional piece glowing in neon pink

Bar Rouge
Benugo Environment by ico Design

The backdrop can have major impact on neon signage. A thoughtful background can provide the negative space needed to bring stage presence & clarity. Two fan favorites are white tile and raw brick.

Paul’s at Haymarket by 25AH
Touché Homre

And to help blend nostalgia and modern outdoor spacing, brands are intertwining them with green floral. Hidden within the plants, it brings a tropical mystic to your space which can inspire delight.

By Meryl Pataky

Combined with thoughtful identity & interior design, neon lighting will separate the standard from the most attractive of spaces. As an added bonus to us all, neon can turn those forgettable late night photo sprees into something magical.


Follow me on instgram: @nickyvice

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Nick O'Brien

Written by

Founder of Templi.com / Brand identity print enthusiast

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