Teodora Maksimova – Medium

Teodora Maksimova

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Teodora Maksimova
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Better Marketing

How to Build Brand Affection & Loyalty With Love Marketing

Be your audience’s plus one.

6 min readMar 10, 2024

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Teodora Maksimova
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Better Marketing

Priming: Where Psychology Meets Marketing

A widely used and rarely understood concept marketers should know.

6 min readJan 20, 2022

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Priming: Where Psychology Meets Marketing

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Teodora Maksimova
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Better Marketing

How Apple Mastered a 100-Year-Old Strategy Used to Sell Beer

Spoiler: You can use it too.

7 min readOct 27, 2022

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How Apple Mastered a 100-Year-Old Strategy Used to Sell Beer

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Teodora Maksimova

How an Average Cracker Stole the Heart of a Nation: a Lesson on Product Marketing

Did You Know Uneeda Biscuit?

5 min readApr 15, 2024

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How an Average Cracker Stole the Heart of a Nation: a Lesson on Product Marketing

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Teodora Maksimova
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The Writing Cooperative

Prompt Engineering: The AI-Opening Truth for the Future of Content Writing

What is prompt engineering and why you need to master it (+ case study)

6 min readMay 20, 2023

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Prompt Engineering: The AI-Opening Truth for the Future of Content Writing

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Teodora Maksimova
in
Better Marketing

Want to Improve Your Writing? Replace “But” With “And”

… and then add “so.”

4 min readDec 14, 2022

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Want to Improve Your Writing? Replace “But” With “And”

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Teodora Maksimova

5 Timeless Lessons From Advertising Legend Claude Hopkins

Real-life stories to help you write, sell, and market your products better.

6 min readDec 13, 2022

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5 Timeless Lessons From Advertising Legend Claude Hopkins

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Teodora Maksimova
in
Better Marketing

The Birth of Test Marketing & How It Saved a Dying Brand

One man’s fight to make soap great again and the lesson every marketer should learn from it.

6 min readNov 2, 2022

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Teodora Maksimova

The Silent Torture of Being in Your 20s

Problem: existential crisis. Solution: find an anchor.

4 min readOct 21, 2022

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The Silent Torture of Being in Your 20s

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Teodora Maksimova
in
Better Marketing

How to Use the Curiosity Gap to Capture User Attention

Consumer choices are driven by what’s missing.

6 min readFeb 16, 2022

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How to Use the Curiosity Gap to Capture User Attention

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Teodora Maksimova

Teodora Maksimova

I write when I have something to say (usually about Marketing, Writing, or personal stories). Foodie, outdoor adventurer, beer lover, thalassophile. Writer.

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