How to pick the best colours for your palette (part 1)

Define Positioning, Personality and Tone of voice to hit the right tones

Choosing colours for a new project is one of my favourite parts — it sets the tone of the whole mission, it puts some firm points on your idea, it gives you a sincere feeling of hope. And it doesn’t matter if it’s for a a small side-project, a new brand of shoes or simply the next big web app that will change the world: once you’ve decided the main palette for the first time, you feel like you actually made a step, ticking off another big thing from that long, (initially) confusing checklist.

You don’t always get to choose the colours for all projects you work on though (thank God!). Sometimes you need to tweak an existing palette and make it look more appealing. Sometimes colours just need to be turned into Colours and stop being boring hospital walls.

Absolutely anyone can pick colours according to their taste and there’s a number of tools online that will help you do this easily. Getting it right though, it’s another story.

Taking the challenge

This is how we completely changed the colour palette at DogBuddy and how it improved the vision of our own brand mission that I hope will help the next time you need to start choosing or changing brand colours around.

When a few years ago I joined the most trusted dog friendly company in town (in Europe to be…