Tina, I agree with your article but I object on the conclusion. The way we presentation a UI is important in order to make the client "feel it", especially when we need to show cross-device appications.

In my opinion best practice to present UIs on the actual devices, if possible with basic navigation, not in a mockup.

Most prototype tools offer this possibility today.

A regular day for Mr. G. Iveaway, digital marketing executive at WebSite Co:

Illustration by Kleanthis Simirdanis

“Good morning, sir. Today we can offer you an iPhone 11 Pro for free if you would only give us your email address.”

“Ehmm… No.”

“Why not, sir?”

“Because I don’t want to be spammed from 100 companies.”

“No, sir. Don’t worry at all.” He gets a tiny book out…

Apple and Google can prevent unnecessary deaths, and even save taxpayers millions of dollars, with a simple OS update.

Last July, I was enjoying my summer holidays in Halkidiki, Greece, with my wife and kids and another family — very good friends of ours. We rented a minivan and spent 10 days touring around the beautiful beaches of Sithonia peninsula, one beach per day.

One evening, while taking a…

Téo Pavlidis

Brand & Creative director at TrustPrize

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