The impact of traffic curation on ad delivery and user experienceIn the modern digital landscape, traffic curation positively impacts ad delivery and user experience. It benefits all stakeholders…Mar 25Mar 25
Key CTV ad formats trends in 2025CTV ad trends in 2025 will continue to follow the course started in previous years. But even so, the AdTech industry changes fast, and…Feb 19Feb 19
Stepping into 2025: programmatic anti-trends to leave behindToday’s programmatic landscape requires businesses to react in time and continuously learn to survive on the market and thrive in the new…Dec 23, 2024Dec 23, 2024
Holiday 2024 programmatic advertising success“It’s the most wonderful time of the year.” Especially for advertisers benefiting from the ad revenue. The holiday season, culminating in…Dec 18, 2024Dec 18, 2024
Machine learning in advertising: how to optimize ad spend and performancePreviously, advertising campaigns were targeted at a wide audience. However, this strategy wasn’t so effective and often led to wasting…Nov 13, 2024Nov 13, 2024
Geotargeting vs. geofencing: how and when to useToday, geographic data is widely used for sales generation. This approach makes communication with clients more targeted and increases…Oct 9, 2024Oct 9, 2024
How to monetize your mobile gaming appGame development is a long-term and very high-cost business. It’s nice if there is a large studio that can allocate resources for a new…Aug 12, 2024Aug 12, 2024
Top 10 mobile app monetization tips for developersMobile app development can pursue various goals. Yet, it won’t be a misstatement to say that profit generation is the main one, and there’s…Jul 23, 2024Jul 23, 2024
First, second, third…party? Understanding user dataThese days, we are witnessing privacy regulations tightening, and third-party cookies are ending with Google Chrome’s upcoming update…Jul 22, 2024Jul 22, 2024
Top 8 benefits of OTT & CTV advertising for transformative ad CampaignsOur media consumption patterns have completely changed with the recent rise of Over-the-Top and Connected TV platforms. Unlike traditional…Jul 16, 2024Jul 16, 2024
