Must-know tips for retail programmatic advertising: what it really takes to build a profitable…Retail media is booming, and for good reason. As brands scramble for first-party data, retailers find themselves sitting on a goldmine…Jun 3Jun 3
Retail advertising: 6 hot retail media strategy examples that actually workRetail media isn’t on the horizon anymore — it’s right in front of us and moving fast. What used to be an experimental revenue stream has…May 21May 21
Direct vs. programmatic advertising: which strategy is right for your brand?By the end of this year, the global advertising market is forecasted to reach $1.16 trillion. Currently, the two main approaches to ad…May 6May 6
The impact of traffic curation on ad delivery and user experienceIn the modern digital landscape, traffic curation positively impacts ad delivery and user experience. It benefits all stakeholders…Mar 25Mar 25
Key CTV ad formats trends in 2025CTV ad trends in 2025 will continue to follow the course started in previous years. But even so, the AdTech industry changes fast, and…Feb 19Feb 19
Stepping into 2025: programmatic anti-trends to leave behindToday’s programmatic landscape requires businesses to react in time and continuously learn to survive on the market and thrive in the new…Dec 23, 2024Dec 23, 2024
Holiday 2024 programmatic advertising success“It’s the most wonderful time of the year.” Especially for advertisers benefiting from the ad revenue. The holiday season, culminating in…Dec 18, 2024Dec 18, 2024
Machine learning in advertising: how to optimize ad spend and performancePreviously, advertising campaigns were targeted at a wide audience. However, this strategy wasn’t so effective and often led to wasting…Nov 13, 2024Nov 13, 2024
Geotargeting vs. geofencing: how and when to useToday, geographic data is widely used for sales generation. This approach makes communication with clients more targeted and increases…Oct 9, 2024Oct 9, 2024
How to monetize your mobile gaming appGame development is a long-term and very high-cost business. It’s nice if there is a large studio that can allocate resources for a new…Aug 12, 2024Aug 12, 2024
