We all know how important having a solid brand strategy is — the NBA learned the hard way with one misaligned tweet.

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Startup Sharks is a growth consultancy. We work to help passionate founders get out ideas. The Founders Mind series is dedicated to helping founders apply big lessons to small tasks.

Last month, the National 🏀Basketball Association was getting ready for a big week:

Preparing for the launch of the 2019 basketball season, meant the league had big plans to help stir up some excitement.

They were bringing American 🇺🇸 basketball ⛹️‍♂️to China 🇨🇳

China loves basketball.

Yao Ming and the Houston Rockets 🚀 had a lot to do with that.

A series of events: workshops, signings, and games would…


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Avoiding Burnout, Burned Bridges, and Your Quarter Life Crisis

This is the second part of a series regarding startup culture, high expectations for founders and the mental toll of running and growing a business.

The first part describes mental health in America, the myth of work-life balance, and self-care tactics.

This second post describes burned bridges, your quarter-life crisis and The Startup Sharks Method to Self-Care

Avoiding burnout won’t guarantee startup success. That falls on you, your team and the opinion of your customers.

Sidestepping burnout means that you tiptoe around its consequences.

Consequences like not bringing your A-game.

Or making a choice that negatively effects your team.

Don’t…


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Entrepreneurs: Are you feeling burned out?

Learn how to take charge of your struggling personal health and well-being while growing your small business or startup.


Ready to learn how to develop an organic audience online while also making sales?

Learn some of the tactics I’ve used to navigate the 6–10,000 consumer messages YOUR customer receives every day.

Keep reading to learn more about the ORCA Method to fuel your business’ long-term marketing strategy.

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Startup Sharks is a digital marketing focused consultancy founded by Terence Latimer.

I help startups + organizations create better relationships with their customers through marketing, product development, and sales development.

The MAKO Startup School is an online academy, community and training ground to help creative entrepreneurs, founders, and professionals get out their…


Interested in Learning How to Access Capital?

Learn how entrepreneurs, founders and, side-hustlers across the globe are raising funds to plant the seeds of their startup dreams.

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Join Me on Patreon to Learn More About my Startup Philosophies Networking Opportunites, and Ways to Learn + Grow

As a startup founder, cash is an important resource that can scale or crash your startup. But access to capital is difficult for nontraditional founders.

Complicated issues like tech bias, not understanding product/market fit, and your network are just some of the things nontraditional founders run into while fundraising.


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Intro: There you were, dreaming up your latest startup idea.

Quicker than you were able to say “I’ll build it!” Jeff Bezos and his army of engineers had already solved the problem.

Don’t fret!

The promised land isn’t as far away as you think.

Your epic mountain, that magical place reserved for the legends of business, is not so far away.

Learn about the EPIC MOUNTAIN product development hack that will help you launch your first digital product hassle free.


Startup founders everywhere sometimes hear terms like Lean Manufacturing and Agile Development used synonymously. Use this post to learn the difference between the two.

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Intro: Terence Latimer is a digital marketer and entrepreneur based in Los Angeles. He’s the founder of 360° platform Food Tribe, a startup that works with restaurants and food brands to develop better relationships with foodies.

Terence has 10+ years working with startups on everything from sales development, digital marketing campaigns, to launching new products.

Follow Terence @ kingterentius

Startup Founders + Tech and Product Professionals


Squarespace is the all-in-one solution for anyone looking to create a beautiful website. Domains, eCommerce, hosting, galleries, analytics, and 24/7 support.

Be sure to request access to my FREE Facebook community for Entrepreneurs and Creatives.

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Intro: Terence Latimer is a digital marketer and entrepreneur based in Los Angeles. He’s the founder of 360° platform Food Tribe, a startup that works with restaurants and food brands to develop better relationships with foodies.

Terence has 10+ years working with startups on everything from sales development, digital marketing campaigns, to launching new products.

Follow Terence @ kingterentius

First Time, Creative, and Non-Technical Founders Listen Up

If you’re a first time founder, new to website building, or just happened to stumble across this post, you might be interested in learning a thing or two about website building and design.


Black America through the eyes of Aaron McGruder and the characters in the Boondocks, a former comic strip, and animated series.

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Intro: Terence Latimer is a digital marketer and entrepreneur based in Los Angeles. He’s the founder of 360° platform Food Tribe, a startup that works with restaurants and food brands to develop better relationships with foodies.

Terence has 10+ years working with startups on everything from sales development, digital marketing campaigns, to launching new products.

Follow Terence @ kingterentius

Playlist:

  • J. Cole — Friday Night Lights Mixtape
  • Schoolboy Q — John Muir

The Boondocks 20 Year Anniversary


Ready to Take your Business to the Next Level, but Don’t Know How?

90% of Startups Fail — Which is Why a SOLID Content Marketing Strategy is necessary for solopreneurs to GROW

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Wish you had the skills, audience, and authority to sell your products online?

You might hate marketing and prefer to focus on the things that you KNOW.

Marketing doesn’t have to be confusing.

Ready to use social media to turn eyeballs into customers?

This post covers:

  • How to stop wasting your valuable energy doing things you’re not good at like graphic design
  • Keep your budget intact without breaking the bank using FREE tools
  • Why a content strategy for your side hustle, small business or personal brand is so important

Know Where You’re Going Before You Get Started

Things to know before you launch your #sidehustles content marketing strategy.

Terence Latimer

Digital marketer, writer & entrepreneur based in LA. Founder of 360° ♻️🍔 platform www.foodtribeusa.co + Creative Agency www.startupsharks.co 🦈

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