This week was about to find a local E-Commerce with a shitty website to rethink it with different methods from the design thinking process and also using information architecture, card sorting, creating a sitemap and a user flow.
We were settled in a group of four and we decided to focus on a second-hand book store. Therefore we went out and interviewed the Bookshop Owners to get more information about what is most important for them to be on their website.
While interviewing them we figured out that they actually don’t need a website for their own use — they were kind of old-fashioned and didn’t see any benefit from having a website. Also, some of them used amazon even if most of the Book Shops Owners hated it at the same time and mentioned that Amazon is evil and therefore they don’t use it.
But they kinda had the idea that it would be nice to have a platform or database for several Second-Hand Bookstores from Berlin to find out if any of them have the desired Book a Client is searching. Instead of going to all these specific Places in Berlin and maybe end up without Success it would be more easy to check a Database and then reserve or buy it and pick it up from the Bookstore.
In addition to the Interviews, we did a Competitor Research where we were trying to figure out what are the Qualities of our Bookshops compared to others. Also, we did a Market positioning Map to visualize where we are standing and where we are planning to go with our Platform.
For empathizing with our Future Clients on the Platform we made a User Persona to figure out which are his Pains and his Gains. A Survey and also Interviews with Book Shop Clients later we created our User Persona who is Felix Bucher which is a quite sustainable Dude whose Motto is “Every time I buy a used book, I’m keeping another book from being printed again”. He is a quiet, reserved and a thoughtful guy which is not using Amazon for ethical reasons. He always tries to overthink his materialistic consumption.
For getting a better understanding of how our Site needs to be organized we were thinking of some categories a classic online Book Shop contains. Then we put them on some sticky notes and did an open Card Sorting with the other Bootcamp Participants not being in our Group. There we had an interesting Learning of how they have been sorting our Main Functions from the Platform we are creating.
From there, our group decided to have a “Crazy 8 Round” to collect our ideas for the final Platform.
After that one thing was clear: The Home of our Platform must show a Search Bar prominently to find your desired book instantly. From showing the results then you have to get the information where the location of the Book is and then for being it an E-Commerce Platform we need a Payment Process.
To be sure this is the right way to set up our Platform we made a Paper Prototype and tested it in our Class.
We found out that some of our filters are not clear and that they don’t see why we decided to be delivery- and packaging-free. Therefore we made some adaptions in the Filters and decided to use a Slogan shown when you visit your Site which is called “ Think global, act locally. Buy second-hand books. Contribute to a better world”.
We did some interactive Mid-Fi Prototypes to watch our Platform-Skeleton growing.
In addition to this we made a Mid-Fi Prototype for a mobile version of the Platform:
So what was our Outcome?
WE are your sustainable biggest Platform for Second-Hand Books in Berlin.
We believe that Books should have a second Life.
Our goal is to save a Book from being printed again — because once a Book is printed it can have several Readers — not only one.
In addition to this Motto we decided to be Packaging- and Delivery-free for sustainable Reasons.
THINK GLOBAL. ACT LOCAL. BUY SECOND-HAND BOOKS. CONTRIBUTE TO A BETTER WORLD.
A week is long and short at the same time. I’m always surprised what you can get out of one week, how important a good Team is and how important it is to talk to the Stakeholders and Clients. And Testings! Testings can be done fast and you can learn so much from it.
If we had more time we would have to build a nice Hi-Fi Prototype of the Platform and would have tested it again. Also, it would be great to show our Solution to all those Bookshop Owners which we were talking to — even those who have been very sceptical.