The generative AI application landscape in 2024

Generative AI is expected to generate 10% of all data by 2025, according to Gartner, so it’s clear this tech is exploding at the moment. And it’s also made leaps and bounds in recent times, as the success of ChatGPT proves.

But what are the different applications for generative AI? What industries will incorporate tools like ChatGPT, Midjourney, Bard, DALL-E, etc.? And will this technology continue to enjoy the same growth in years to come?

Dive into the generative AI application landscape.

What is generative AI?

Generative AI, short for generative artificial intelligence, is a branch of AI focused on creating systems and models that can generate new content.

Unlike traditional AI systems (which are designed to analyze and interpret existing data), generative AI models can generate new data that resembles the patterns and characteristics of the data they were trained on.

Generative AI techniques use machine learning algorithms, such as generative adversarial networks (GANs), variational autoencoders (VAEs), and recurrent neural networks (RNNs), to generate content across various domains, including images, text, music, and even video.

These models learn from large datasets to capture the underlying patterns and structures, and use that knowledge to create new, never-before-seen examples.

For example, a generative AI model trained on a dataset of images can generate new, visually appealing images that resemble the training data but are not direct copies. Similarly, a generative AI model trained on text data can generate coherent and contextually relevant sentences or even entire stories.

Generative AI is gaining a lot of attention due to its potential in creative applications, data augmentation, content generation, and even programming and development.

Harnessing the power of AI to generate new and original content has opened the door for creative professionals, researchers, and developers to explore new possibilities and improve their work.

Leading players

Large tech companies, like Google, Microsoft, and Meta, have invested heavily in generative AI, while startups like Anthropic are also pushing boundaries. OpenAI is another powerful player in the generative AI industry, with ChatGPT exploding seemingly overnight.

Models like Claude, GPT-4, Bard, Imagen, PaLM, Parti, GitHub Copilot, etc. continue to emerge and evolve on a regular basis, improving the tech and AI landscape.

There are also algorithmic innovations, like advances in diffusion models, adversarial training, and neural architecture search.

Applications for generative AI

So, what does the generative AI application landscape look like and where is it going? This tech has a broad range of applications across several sectors, so here are some of the key areas it’s being used:

Art and design

This tech can be used to create new artwork and designs, which can range from building entirely new pieces to assisting artists in generating ideas or refining parts of their work.

Generative adversarial networks are widely used to create realistic images for varying purposes, like avatars, novel artwork, or enhancing low-res images. Users can transform text into images and choose a setting, subject, style, or location.

These generative AI applications are useful in many industries, like media, advertisement, design, and education.

AI image description generator

In the generative AI application landscape there are also tools that can generate captions or descriptions for images or photos you upload manually. You can often add additional prompts to make your descriptions even more detailed, and may also be able to add an emotional tone, such as fun, sad, happy, curious, etc.

Semantic image-to-photo translation

With this technology, you can produce a realistic version of an image based on a semantic image or sketch. This application is especially useful in healthcare.

For instance, GANs can be used to detect tumors by comparing high-quality images with pictures of healthy organs. The tech can spot anomalies and help healthcare professionals to diagnose people faster.

Text generation

AI can be used for many different things, including writing articles, stories, or code. This means many people are using generative AI for creative writing, content generation, and to automate repetitive writing tasks.

Natural Language Processing (NLP) models like recurrent neural networks (RNNs) are used to create human-like text, and can be employed in industries like marketing, IT, and more. An example is ChatGPT.

AI LinkedIn post generator

The generative AI landscape includes using AI for social media, including LinkedIn posts. It can help you to save time, spark your creativity, and create posts in a tone that fits right in with your platform of choice.

AI dialogue generator

Generative AI can elevate your writing projects as well, whether you’re looking to create a story on a blog post or create a variety of scripts for your marketing needs, like YouTube videos, video ads, etc.

Sentiment analysis

You can also use generative AI in sentiment analysis, analyzing digital text to determine whether it’s positive, negative, or neutral. This works by generating synthetic text data that’s used intraining deep learning models to perform this analysis on real-world data.

Content creation

The generative AI application landscape has to include content generation. Most generative AI tools are being used this way at the moment, in order to create articles, email copy, social posts, landing pages, and more.

AI interview generator

Many people are using generative AI to create interview questions, including less conventional ones, as well as questions for very specific industries, roles, and experience levels.

Job seekers can better prepare for job interviews, as it allows them to practice their answers and understand why the questions are asked in the first place. And hiring managers can benefit from AI interview generators to create more engaging and relevant questions (and save time).

AI HTML code generator

We’ve already written about the many ways developers can use ChatGPT, and this includes being able to generate code. Whether you’re a marketer or developer (or in any other industry/role), you can use AI HTML code generators to create sites or add features to your site with minimal effort — even if you don’t have development experience.

AI baby name generator

That’s right, many parents are using generative AI to come up with unique names for their baby. However, an AI baby name generator is also useful for writers who need character names, or even for marketers who want to tell a story or create a case study without using real names.

Gaming applications

Generative AI tools can help you to create gaming environments, as well as characters and even dynamic storylines — as seen above, AI is a helpful tool to help you create dialogue and scripts — which can lead to a more engaging experience.

Other uses

Generative AI has many different applications, not just the ones we mentioned. For example:

• Music composition and sound effects generation.
• Data augmentation (producing additional data for training machine learning models).
• Creating new product concepts.
• Generating molecular structures to aid in drug discovery.
• Creating educational content, like quizzes and exercises.
• Generating ads or promotional content.
• Financial market simulation.
• Virtual staging of properties or preliminary design sketches.
• Virtual try-ons (clothes, accessories, etc.) on avatars that resemble users’ likeness.

The future of generative AI

According to McKinsey research, generative AI could add up to $4.4 trillion USD to the global economy annually, so it’s still very much an emerging trend.

And it’s highly likely the generative AI application landscape will become more niche and specific. It’s already being used to create customer service emails, STEM-related tasks, legal work, and more, and it could also help accelerate the automation of up to 30% of activities across the US.

Generative AI will probably enhance certain roles instead of replacing them, as it’s already doing — a marketer can use generative AI to create social media posts and a developer can use it to debug code, for instance.

The output of future generative models will be more detailed and have higher resolutions, and users will have more control over them (you’ll probably be able to input more specific details to help you generate better content).

Generative AI will become more lightweight too, which means models will be more efficient and require less computational resources.

Ethics of generative AI

Of course, it’s still important to take care when using generative AI. Tools like ChatGPT and Google Bard have been known for hallucinations; A.K.A., inaccurate information. In fact, a New York lawyer is in hot water for having filled his legal brief with fake cases generated by ChatGPT.

In addition, the rise of generative AI has raised several ethical questions and concerns. For example:

• The ability to generate hyper-realistic but fake images, videos, and audio recordings (deepfakes). These can be used to spread misinformation, slander individuals, and interfere with political processes. Manipulating and deceiving people is not just unethical, it also poses serious risks to individuals and society in general.
• Bias and representation are also concerns, as AI models are trained on limited datasets that contain societal biases, including rage, gender, and culture. It’s crucial future models prioritize diverse data sourcing.
• The issue of intellectual property also arises. Who owns the rights to content generated by AI? The developer of the platform/tool or the user? There could be a rise in AI-generated content being passed off as original work as well, raising questions of authenticity and copyright.
• Many people worry about job displacement due to generative AI automating tasks that previously required human input. These concerns are mainly in industries where creativity is required, like art, music, writing, and journalism.
• If people become too reliant on AI, it could become a problem, especially as it can lead to people overlooking errors or incorrect information.
• Another concern is the environment.AI models require significant computational resources, which has environmental implications (energy consumption).

In short

The generative AI application landscape is vast and expanding quickly, with AI uses touching many different industries, from art and marketing to software development and gaming.

The application of this technology is limited by current tech and our imagination, but you can expect new models and advancements in upcoming months and years.

However, it’s also important to consider the impact generative AI has on people, societies, and the planet, as well as ensure we’re harnessing the benefits of this tech while minimizing pitfalls.

This article was originally posted on the Developer Marketing Alliance website.